Strategic Planner
Current• Supports strategic, research and consumer insight projects for agency clients• Authors, with supervision, creative briefs and brand positioning documents• Manages inputs from representatives across agency disciplines to assist with development of integrated communications plans• Supports the design, execution, and analysis of quantitative and qualitative research• Monitors the status of all strategic projects – tracks timelines and coordinates resources• Supports the new… Show more • Supports strategic, research and consumer insight projects for agency clients• Authors, with supervision, creative briefs and brand positioning documents• Manages inputs from representatives across agency disciplines to assist with development of integrated communications plans• Supports the design, execution, and analysis of quantitative and qualitative research• Monitors the status of all strategic projects – tracks timelines and coordinates resources• Supports the new business team by executing background research and assisting in development of RFP responses, as needed• Partners with Account Managers and Director of Strategy to analyze campaign results and write Agency case studies Show less