Daniel Odeku Email & Phone Number

London, England, United Kingdom

Niketown London

• Responsible for 28m turnover business, leading a direct team of 85-100 Sales assistants through a leadership team of 14 (2 Assistant Managers, 6 Department Managers and 6 Supervisors) indirect team of 345.• Successfully created and implemented a new footwear service journey and footwear captain role across the womenswear and mens sportswear which has resulted in an average growth of +12% vs previous week.• Intrusted to lead roll out for career conversations (CFE) training to the full NikeTown leadership team which I did through scheduled workshops and drop-in sessions. Had the highest completion rate of CFE’s across the territory. • Was a catalyst for changing the way NikeTown reports on business by introducing forecasting and monthly business reviews inclusive of payroll.• Challenged WFO to look into pay to sales by Divison instead of only total store which has now shaped how the allocation of new talent is spread across the store.• Collaborated with uk training manager to create a new structure and roll out for Duty management shifts including management observations. • Collaborated with Store Director, Loss prevention and EHQ brand team to create a new “high heat” strategy to grow membership registration and engagement/retention of existing members.

London, England, United Kingdom

• Responsible for multi m turnover business between two concessions (women’s and menswear) within Harrods. Leading a team of 9 including an Assistant Manager and a stock controller.• Reporting directly to the EMEA retail director.• Pulled back deficit from -15% to +28% on womenswear.• Implemented stronger client strategy in collaboration with global CRM Manager to extend gifting budget to include harrods private suite/penthouse VIC’s and introduced client roadmap for team to increase prospects and new client while developing our VVIC’s.• Proposed and collaborated with global CRM manager and harrods buying team to create Christmas activation for bathrobe personalisation across the first two weekends of December.• Achieved highest client retention rate within London and successful appointment mix within EMEA.• Backfilled and recruited 5 FTE • Developed a senior sales into ASM.

London, England, United Kingdom

Responsible for an multi M turnover across 5 flagship boutiques and 7 concession boutiques. Managing 5 brands including( Valentino, Givenchy, Alaia, Bottega Veneta, Stella McCartney) Leading and developing a growing team of 17 including 5 senior brand managers and a stock controller. Influence and engage with key stake holders such as B&M, VM, loss prevention, Personal Shopping, HR and Recruitment, L&D, Events and Finance. Driving customer engagement through NPS and CRM. influence and engage with concession managers including MiuMiu, Dior, Gucci and Saint Laurent. Chosen VIP card ambassador and spotlight ambassador for womenswear.

London, United Kingdom

Responsible for an multi M turnover across 2 edit mats and a pop up space in the central atrium on 2nd floor. Managing 35 brands including( Alexander McQueen, Victoria Beckham, Versace, Oscar De La Renta and Alex Perry) Leading and developing a growing team of 17 including 2 senior brand managers 4 brand specialists and a stock controller. Influence and engage with key stake holders such as b&m, VM, loss prevention, Personal Shopping, HR and Recruitment, L&D, Events and Finance. Driving customer engagement through NPS and CRM. influence and engage with concession managers for brand such as MiuMiu, Dior, Gucci and Chanel. Chosen to be a VIP card ambassador for womenswear.

London, United Kingdom

Responsible for 6 boutiques including (Versace, Kenzo, Off White and Stone Island)with a turnover of +12M. Leading and developing a team of 15 sales consultants and 3 Brand Specialists - influence and engage with key stake holders including B&M, VM (internal and external) and senior managers across the business to drive performance across all boutiques -Managing loss prevention within my remit, driving sales,CRM and DCC. Acting Department Manager in management absence,

London, United Kingdom

Senior Brand Manager (Assistant Department Manager) for all of Mens Accessories 55+ brands including Gucci, Balenciaga, Valentino, Givenchy, Off White Etc managing a 4.5m turnover with 13 team members,

Oxford St

Managing 47-50+ of the most premium men's street wear brands from 424, Billionaire boys club, Blood Brothers to Fear Of god etc whilst managing a rising team of 15+

Oxford St

London, United Kingdom

London, United Kingdom

Office Ladies Selfridges London concession

Btec National Diploma, Performing Arts

Btec Diploma, Preforming Arts

Btec Introductory Diploma, Preforming Arts