Daniel Orchard Email & Phone Number

• Business Development deliveries included 7 new countries selling products in the first 18 months, new US distribution, factory management – including set up of new factory, product design, pricing, and reporting.• Role includes artist management, content creation, product launches, social media, community building, B2B and B2C target audiences.• Introduced new “owners club”, email communications, insight tools, branding, and quality control measures (and feedback mechanisms).• Working with global dealers on targeted demand generation.• Global event management.

United Kingdom

• Short term role to deliver new global brand strategy.• Launched new territories and onboarding new distributors.• Global marketing strategies and product launches.• Conversion and brand campaigns utilizing the full marketing mix.• Defining new customer experiences and subsequent reporting.• Supporting global distributors to grow awareness and sales.• Act as the customer champion to deliver best-in-class service.

Global brand product marketing for groundbreaking musical instrument. Improvement of all aspects of digital marketing including website, eCommerce, social media, content, Amazon, PPC, SEO and email.Data and insight management.Delivered new product proposition and strategy.Product development including accessories and merchandise.New welcome and onboarding journey with integrated insight.Recruitment for new community for content series. Artist and influencer management.Channel marketing.

Shoreham-By-Sea, West Sussex, United Kingdom

B2B, B2C, Internal comms, design, brand management, media partner management, digital, relationship management, channel marketing, sales opportunities analyst, content creation, PPC, Social, demand generator, events and expos, dot connector and tea maker!Working with the best brands in the music business - Ernie Ball, Music Man, LR Baggs, Mooer, Hercules, Elixir and moreWorking with the best retailers in the music business - you know who you are 😉Increasing awareness, increasing demand, increasing sales.

Consultancy work on customer journeys and communications (on and offline) for a government procurement company.

Burgess Hill

Interim role to orchestrate the marketing strategy and deliveries for two distinct brands within a newly formed Group. Focus on lead generation and innovate communication methods to achieve ambitious growth targets. Defining the marketing strategy for each brand while having a hands on role with delivery of marketing collateral as well as PPC, SEO and Email. Managing one Executive to support marketing activity.• Delivered 12 month email communication programme• PPC strategy review to increase response rate as well as lower cost per click• Re-branding of marketing collateral and website content• Delivery and championing of a new customer value proposition

London, United Kingdom

Predominantly a relationship marketing based role which leads on innovative cross channel, multi media solutions for a unique large business audience. Responsible for all marketing related planning and deliveries against the agreed strategy (and budget) of building and maintaining the relationship with the public sector buying group.Activities included:Multi channel retention programme and segmented acquisition campaignsContent delivery for dedicated customer websiteImproving user experience of customer website (using analytics tools)Event planning and deliveryBudget and agency managementEmail and communications programme

Responsible for Mid Market renewals and acquisition campaigns for both direct customers and Third Party Intermediaries. Targets include providing effective sales support, retaining volume and growing customers with a view to achieving market share. The role requires creating tactical plans to deliver campaigns and engagement programmes. • Created new sales support email communications for retention and acquisition. As well as build relationships between Sales and Marketing.• Delivered new product called ‘Market Match’. Included translating and simplifying a technical topic for internal and external collateral.• On entry to the role held sales engagement workshops to gain insight in to customer behaviour.• Identified challenges and opportunities with data and campaign tracking – sales processes, customer relationships, governance.• Content delivery for key areas of new EDF Energy website, including pages for new and existing customers. Working to strict timelines in a company wide project team. As well as working to new brand guidelines.• Using email campaign provider (dotMailer) created and managed webinar communications and registrations. • Delivered a brand new initiative for Infrastructure Services team. Included developing a campaign that was simple to manage by sales staff going forward.• Delivery and support of marketing collateral for National customers. Including email communications, energy efficiency case studies and relevant website updates.• Completion of close out reporting. Including documenting Return on Investment, customer engagement (from survey responses) and digital performance (via Google analytics and dotMailer reporting)

Worthing

A key role that provides support to the SME Market, focusing on business specific KPIs that contribute to the MTP. Ensuring full campaign governance is complete and learnings are recorded.• One year’s secondment to Senior Marketing Campaign Executive in 2012. Duties included managing 2 x FTE and ensuring all training is delivered and work is evaluated.• Main point of contact for delivery of campaign delivery and planning.• Data analysis and manipulation to achieve key business targets.• Worked closely with creative agencies to deliver campaigns and product propositions.• Worked with Sales, Market Operations, Customer Services and Strategy Managers to develop and implement initiatives.• Evaluate and approve briefs to be released to SME Marcomms delivery.• Control of budgets of campaigns and monitoring budgets for campaigns. Including reporting and analysis on ROI.• Developed and launched ‘Business Thank yous’, SME’s ‘Blue +Business’ product, SME’s Acquisition and Welcome journey and worked with key stakeholders on compliance across communications.• Responsible for creative proposition of ‘Business Thank yous’ re-launch campaign. Exceeded email open and click through targets.• Managed fully integrated campaigns including full design and deployment of HTML email and web communications.• Developed relationships with external parties to reduce cost of SME Renewals campaign. Achieved an annual save of over £7,000 through improvements with stationery management, maximising use of collateral and internal data/segmentation improvements.• Implemented new initiatives, segments and messages for SME Renewals and price change communications. Measured successes and led process changes to improve results.• Utilised Google Analytics to produce reports on web behaviour and implement improvements.

Worthing

• Team Manager for SME Contract Registrations. Dealing with contracts, commissions, complaints and department supportive roles including reporting and correspondence.• Main duties include; coaching and development including feedback, interpersonal and motivational skills. Setting targets, monitoring productivity and liaising with sales teams both internal and external.• Improved three key areas in department: process of sending correspondence, implemented a reporting process for complaints and reduced contract returns by improving consistency and reporting.

Bachelor'S Degree, Direct And Digital Marketing

Level 6 Professional Diploma

Bachelor Of Arts (Ba) Hons, Arts, Entertainment, And Media Management

Associate'S Degree, Social Media Marketing, Distinction

EQF Level 5 Professional Higher Diploma