Daniel Orchard Email & Phone Number

• Business Development deliveries included 7 new countries selling products in the first 18 months, new US distribution, factory management – including set up of new factory, product design, pricing, and reporting.
• Role includes artist management, content creation, product launches, social media, community building, B2B and B2C target audiences.
• Introduced new “owners club”, email communications, insight tools, branding, and quality control measures (and feedback mechanisms).
• Working with global dealers on targeted demand generation.
• Global event management.

United Kingdom

• Short term role to deliver new global brand strategy.
• Launched new territories and onboarding new distributors.
• Global marketing strategies and product launches.
• Conversion and brand campaigns utilizing the full marketing mix.
• Defining new customer experiences and subsequent reporting.
• Supporting global distributors to grow awareness and sales.

Global brand product marketing for groundbreaking musical instrument. Improvement of all aspects of digital marketing including website, eCommerce, social media, content, Amazon, PPC, SEO and email.Data and insight management.Delivered new product proposition and strategy.Product development including accessories and merchandise.New welcome and onboarding.

Shoreham-by-Sea, West Sussex, United Kingdom

B2B, B2C, Internal comms, design, brand management, media partner management, digital, relationship management, channel marketing, sales opportunities analyst, content creation, PPC, Social, demand generator, events and expos, dot connector and tea maker!Working with the best brands in the music business - Ernie Ball, Music Man, LR Baggs, Mooer, Hercules.

Consultancy work on customer journeys and communications (on and offline) for a government procurement company.

Burgess Hill

• Interim role to orchestrate the marketing strategy and deliveries for two distinct brands within a newly formed Group. Focus on lead generation and innovate communication methods to achieve ambitious growth targets..
• Delivered 12 month email communication programme
• PPC strategy review to increase response rate as well as lower cost per click
• Re-branding of marketing collateral and website content
• Delivery and championing of a new customer value proposition

London, United Kingdom

Predominantly a relationship marketing based role which leads on innovative cross channel, multi media solutions for a unique large business audience. Responsible for all marketing related planning and deliveries against the agreed strategy (and budget) of building and maintaining the relationship with the public sector buying group.Activities.

• Responsible for Mid Market renewals and acquisition campaigns for both direct customers and Third Party Intermediaries. Targets include providing effective sales support, retaining volume and growing customers with a.
• Created new sales support email communications for retention and acquisition. As well as build relationships between Sales and Marketing.
• Delivered new product called ‘Market Match’. Included translating and simplifying a technical topic for internal and external collateral.
• On entry to the role held sales engagement workshops to gain insight in to customer behaviour.
• Identified challenges and opportunities with data and campaign tracking – sales processes, customer relationships, governance.
• Content delivery for key areas of new EDF Energy website, including pages for new and existing customers. Working to strict timelines in a company wide project team. As well as working to new brand guidelines.

Worthing

• A key role that provides support to the SME Market, focusing on business specific KPIs that contribute to the MTP. Ensuring full campaign governance is complete and learnings are recorded.
• One year’s secondment to Senior Marketing Campaign Executive in 2012. Duties included managing 2 x FTE and ensuring all training is delivered and work is evaluated.
• Main point of contact for delivery of campaign delivery and planning.
• Data analysis and manipulation to achieve key business targets.
• Worked closely with creative agencies to deliver campaigns and product propositions.
• Worked with Sales, Market Operations, Customer Services and Strategy Managers to develop and implement initiatives.

Worthing

• Team Manager for SME Contract Registrations. Dealing with contracts, commissions, complaints and department supportive roles including reporting and correspondence.
• Main duties include; coaching and development including feedback, interpersonal and motivational skills. Setting targets, monitoring productivity and liaising with sales teams both internal and external.
• Improved three key areas in department: process of sending correspondence, implemented a reporting process for complaints and reduced contract returns by improving consistency and reporting.

Bachelor'S Degree, Direct And Digital Marketing

Level 6 Professional Diploma

Bachelor Of Arts (Ba) Hons, Arts, Entertainment, And Media Management

Associate'S Degree, Social Media Marketing, Distinction

EQF Level 5 Professional Higher Diploma