I develop all Google, Facebook, LinkedIn, & Yelp advertising strategies & implement the tactics to support them. I oversee Google Analytics, Tag Manager, Analytics & Third-Party Data reporting, as well as all client Google, Bing, Apple, & Waze map listings. I rebuilt our conversion tracking SOPs & led the development & implementation of multiple SOPs outside my department. I collaborate with C-level executives & account managers to help them develop the strategies for web development, social media marketing, email & inbound marketing, experiential events, & other proposals & projects.

Oversaw all SEM client relationships alongside our paid media account manager, I implemented all paid advertising campaigns for managed clients, & provided strategic recommendations & results directly to clients, accounts' team, & board members while achieving their goals through highly targeted online advertising campaigns. I trained & mentored new analysts & insights team members on best practices, conversion rate optimization, & conversion tracking implementation. I trained the content team to expand their paid advertising knowledge & demonstrate how their deliverables perform when used in our campaigns. I unofficially acted as interim Paid Media Director, to lead & oversee my department's day-to-day operations after our previous Director stepped down & while a new Director was found (approx. 3 months). I then interviewed & recommended the hiring of the new Director, team members, & my replacement after needing to relocate after a family health emergency. I remotely trained my replacement & team members during a 2-month period to provide them with the resources needed during this transition.

I was responsible for the strategy, problem-solving, and efficient day-to-day management of operations for our marketing department, web development department, graphic design team, and interns. My focus was in understanding all of our clients’ business objectives and translating them into SEM strategy and branding action plans. I also created and improved our project process, managed ad spend, and reviewed daily, weekly, and monthly KPI reports with the client and our CEO and COO to ensure each campaign consistently met the desired performance metrics. I constantly researched and mastered the latest tools and techniques in paid online marketing, such as: Adwords, Adwords Editor, Google Analytics, Google Tag Manager, Wordstream, bidding tools, opt-in conversion tracking, dynamic call tracking, copywriting, advanced reporting, and advanced Excel tools. I handled multiple high-budget campaigns in a fast-paced environment always meeting or exceeding deadlines. Part of my job was managing web developers and artists by delegating tasks and ensuring the success of key aspects - such as mock-ups, landing pages, logos and creatives, tracking code implementation, and all project checklists.

In my first several months in this position, I assistant the Adult Re-Entry Program Coordinator in reaching out and informing the student body about new seminars, events, and workshops through phone calls, monthly newsletter articles, and the creative design of flyers, posters, handouts, and emails. I then worked under the Student Employment Coordinator and assisted with data entry, spreadsheets, budget sheets, spend reports, memorandums, and the approval of employee time sheets. In my second year in this position, I continued fulfilling my current responsibilities and was additionally tasked with coordinating the school’s new Scholarship Program and training new employees on our software, procedures, and office workflow In addition to that, I created and maintained an efficient operational process to ensure that each student file and scholarship was handled exactly the same way and thus maximized productivity within our student services departments.