Daniel Orubo
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Daniel Orubo Email & Phone Number

Editor in Chief at Zikoko
Location: London, England, United Kingdom 10 work roles 1 school
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Current company
Role
Editor in Chief
Location
London, England, United Kingdom
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Daniel Orubo is listed as Editor in Chief at Zikoko, a with 22 employees, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Daniel Orubo.

Daniel Orubo previously worked as Co-Founder & CEO at Contech Africa and Content Strategist at Zoe. Daniel Orubo holds Bachelor Of Engineering - Be, Computer Engineering from Covenant University.

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Zikoko

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Profile bio

About Daniel Orubo

I am Daniel Orubo, a UK-based content strategist and SaaS marketer with a passion for creating engaging, high-quality content that serves the target audience and meets business goals. My professional journey has spanned continents and industries — from digital media in Europe to fintech in Africa. This has allowed me to wear multiple hats in the past decade — copywriter, editor, product marketer, director, designer, to name a few — but regardless of the role, my central mission always remains the same: create compelling content, whether that takes the form of an insightful blog post, a detailed report, a high-converting landing page or a dynamic video.As the current Head of Content & Content Strategy at PiggyVest, Africa's largest consumer fintech, I have had the privilege of building the company's content department from the ground up. Under my leadership, my team tripled the website’s organic search traffic within a year, launched Nigeria’s first comprehensive savings report, created a viral webcomic series, and developed a fast-growing money newsletter. These accomplishments significantly enhanced brand visibility and user engagement, earning us the ‘Team Excellence’ award in 2023 (and me, the ‘MVP of the Year’).In addition to my responsibilities at PiggyVest, I have spent the past two years crafting and executing data-driven content strategies for a variety of B2B and B2C SaaS companies, demonstrating my versatility and innovative approach across different sectors. My relentless drive to create has also found expression in various personal and professional creative projects, each reflecting my commitment to impactful storytelling and strategic content development. This innate need to create not only fuels my work but also promises significant contributions to any content-driven role or project. I am eager to bring my enthusiasm, vast experience, and strategic insight to your team or business, confident in my ability to make a meaningful impact on your content goals (whether as a freelancer or an in-house strategist). Let's connect and create magic together.

Listed skills include Leadership, Feature Writing, Social Media, Content Management, and 20 others.

Current workplace

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Zikoko
Zikoko
Editor in Chief
London, GB
Website
Employees
22
AeroLeads page
10 roles

Daniel Orubo work experience

A career timeline built from the work history available for this profile.

Editor In Chief

London, Gb

Co-Founder & Ceo

Current

Nigeria

▪ Co-founded and lead ConTech, a non-profit community for African creators in tech.▪ Grew the community to over 4,000 registered members in less than a year.▪ Provided over 200 full scholarships for no-code tech courses to low-income members.▪ Funded CV reviews for 50 creators looking to land tech jobs.▪ Organised and hosted multiple webinars and group mentoring sessions.▪ Raised over £5,000 in donations to fund ConTech’s numerous initiatives.▪ Launched a mentorship… Show more ▪ Co-founded and lead ConTech, a non-profit community for African creators in tech.▪ Grew the community to over 4,000 registered members in less than a year.▪ Provided over 200 full scholarships for no-code tech courses to low-income members.▪ Funded CV reviews for 50 creators looking to land tech jobs.▪ Organised and hosted multiple webinars and group mentoring sessions.▪ Raised over £5,000 in donations to fund ConTech’s numerous initiatives.▪ Launched a mentorship program, connecting community members with tech experts. Show less

Nov 2022 - Present

Content Strategist

Zoe

London Area, United Kingdom

▪Led the ideation and creation of multi-format content for campaigns, organic social, and paid channels.▪Produced key marketing assets for Daily30+, ZOE’s flagship supplement, driving a sell-out within 2 days.▪ Developed ZOE’s Recipe Hub, boosting website engagement by 7% MoM and increasing sales by 5%.▪ Coordinated with creatives on email marketing asset production, driving a 55% increase in email sales.▪ Created marketing assets for ZOE's MenoScale campaign, achieving a lead… Show more ▪Led the ideation and creation of multi-format content for campaigns, organic social, and paid channels.▪Produced key marketing assets for Daily30+, ZOE’s flagship supplement, driving a sell-out within 2 days.▪ Developed ZOE’s Recipe Hub, boosting website engagement by 7% MoM and increasing sales by 5%.▪ Coordinated with creatives on email marketing asset production, driving a 55% increase in email sales.▪ Created marketing assets for ZOE's MenoScale campaign, achieving a lead conversion rate of over 60%.▪ Conceptualised and launched ZOE Bites, a content-driven newsletter, increasing weekly email sales by over 35%. Show less

Apr 2024 - Dec 2024

Head Of Content & Content Strategy

▪ Launched the content department for PiggyVest, Africa’s leading savings & investment platform with over 4.5 million users.▪ Developed and currently oversee the content strategy for PiggyVest and its sister companies, Pocket and Patronize.▪ Launched the company’s blog, which has over 3 million page views with over 300 articles.▪ Grew the site’s organic search traffic by over 200%.▪ Produced the company’s first e-book, which brought in over 10,000 leads.▪ Produced the… Show more ▪ Launched the content department for PiggyVest, Africa’s leading savings & investment platform with over 4.5 million users.▪ Developed and currently oversee the content strategy for PiggyVest and its sister companies, Pocket and Patronize.▪ Launched the company’s blog, which has over 3 million page views with over 300 articles.▪ Grew the site’s organic search traffic by over 200%.▪ Produced the company’s first e-book, which brought in over 10,000 leads.▪ Produced the company’s first newsletter, which has over 30,000 subscribers.▪ Created a comic series, Grown Ups, which was read over 150,000 times in its first 3 months, converting 10% of readers to users.▪ Produced the company’s first savings calculator, which has a conversion rate of 69%.▪ Produced the company’s first savings report, which earned over 200k page views in its first two weeks.▪ Worked on multiple high-converting digital marketing campaigns for PiggyVest and Pocket. Show less

Jul 2021 - Apr 2024

Content Lead

▪ Developed content strategies aligned with short-term and long-term marketing targets.▪ Created and published engaging content.▪ Edited, proofread and improved writers’ posts.▪ Optimised content according to SEO best practices.

Jul 2021 - Jan 2023

Editor In Chief

Lagos, Nigeria

▪ Refining and enforcing Zikoko’s voice, mission and point of view.▪ Overseeing all editorial decisions. ▪ Identifying talent, both internal for development and external for hire.▪ Developing new content ideas.Key achievements include: ▪ Creating a successful editorial series, Love Life.▪ Increasing Zikoko's pageviews by 15x.

Oct 2019 - Jun 2021

Editor In Chief

Paris, Île-De-France, France

▪ Managing and training a team of 5 journalists, 2 video producers and 1 social media manager. ▪ Overseeing all aspects of the content creation process. ▪ Managing client relationships with brands, like Jameson and Nescafé.▪ Creating native advertisements.Key achievements include: ▪ Creating and implementing original ideas for clients.▪ Overseeing the production of over 100 videos and 1000 articles.

Aug 2018 - Sep 2019

Senior Journalist

▪ Creating original content. ▪ Editing pieces by junior writers. ▪ Assisting with video production. ▪ Assisting with brand relationships. Key achievements include: ▪ Creating over 1000 posts. ▪ Creating over 200 branded posts for clients, including Nescafe and Maggi.

Sep 2016 - Sep 2018

Senior Journalist

Lagos Nigeria

▪ Creating original, viral content. ▪ Editing content submissions.▪ Social media management (Twitter). ▪ Creating native advertisements for brands, like Stanbic IBTC, Etisalat, MTV and Soundcity. Key achievements include: ▪ Creating posts that average 20,000 pageviews. ▪ Gaining over 3000 twitter followers in 3 months.▪ Averaging a million pageviews a month in less than a year with little to no adspend.

Jul 2015 - Aug 2016

Journalist

Lagos, Nigeria

▪ Creating content related to Nigeria’s growing technology ecosystem. ▪ Social media management. ▪ Covering and reviewing technology events. ▪ Reporting breaking technology news around Africa. Key achievements included: ▪ Becoming Nigeria's second most-read technology publication in less than 3 months.

Dec 2014 - Jun 2015
Team & coworkers

Colleagues at Zikoko

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1 education record

Daniel Orubo education

FAQ

Frequently asked questions about Daniel Orubo

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What company does Daniel Orubo work for?

Daniel Orubo works for Zikoko.

What is Daniel Orubo's role at Zikoko?

Daniel Orubo is listed as Editor in Chief at Zikoko.

Where is Daniel Orubo based?

Daniel Orubo is based in London, England, United Kingdom while working with Zikoko.

What companies has Daniel Orubo worked for?

Daniel Orubo has worked for Zikoko, Contech Africa, Zoe, Piggyvest, and Backdrop.

Who are Daniel Orubo's colleagues at Zikoko?

Daniel Orubo's colleagues at Zikoko include Boluwatife Oni, Tomide Marv, Mariam Akinbami, Lukoo Milko, and Toheeb Lanlehin.

How can I contact Daniel Orubo?

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What schools did Daniel Orubo attend?

Daniel Orubo holds Bachelor Of Engineering - Be, Computer Engineering from Covenant University.

What skills is Daniel Orubo known for?

Daniel Orubo is listed with skills including Leadership, Feature Writing, Social Media, Content Management, Creative Content Creation, Data Analysis, Digital Media, and Online Content Creation.

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