I am Daniel Orubo, a UK-based content strategist and SaaS marketer with a passion for creating engaging, high-quality content that serves the target audience and meets business goals. My professional journey has spanned continents and industries — from digital media in Europe to fintech in Africa. This has allowed me to wear multiple hats in the past decade — copywriter, editor, product marketer, director, designer, to name a few — but regardless of the role, my central mission always remains the same: create compelling content, whether that takes the form of an insightful blog post, a detailed report, a high-converting landing page or a dynamic video.As the current Head of Content & Content Strategy at PiggyVest, Africa's largest consumer fintech, I have had the privilege of building the company's content department from the ground up. Under my leadership, my team tripled the website’s organic search traffic within a year, launched Nigeria’s first comprehensive savings report, created a viral webcomic series, and developed a fast-growing money newsletter. These accomplishments significantly enhanced brand visibility and user engagement, earning us the ‘Team Excellence’ award in 2023 (and me, the ‘MVP of the Year’).In addition to my responsibilities at PiggyVest, I have spent the past two years crafting and executing data-driven content strategies for a variety of B2B and B2C SaaS companies, demonstrating my versatility and innovative approach across different sectors. My relentless drive to create has also found expression in various personal and professional creative projects, each reflecting my commitment to impactful storytelling and strategic content development. This innate need to create not only fuels my work but also promises significant contributions to any content-driven role or project. I am eager to bring my enthusiasm, vast experience, and strategic insight to your team or business, confident in my ability to make a meaningful impact on your content goals (whether as a freelancer or an in-house strategist). Let's connect and create magic together.