Daniel Byrne Email and Phone Number

▪ Lead a team comprised of 9 members, across Europe, Asia and Americas in Marketing, Salesforce Effectiveness and Commercial Systems integrations (CRM, ERP, Quality, CX, etc.), with combined focus around growth▪ Developed and implemented global system & standardized processes to identify, evaluate, and execute commercial strategy inputs such as new market explorations, leverageable commercial successes, product gaps and development opportunities▪ Managed project for global implementation of Salesforce.com for Sales and Customer Care organizations, as well as Pardot for Marketing Automation – enabling a full 360° view of customers interactions with GGB▪ Established 100% bi-directional data integration between Salesforce and ERP system (SAP), empowering Commercial team members immediate access to critical customer data, lowering cost-to-serve, while improving Customer Experience▪ Managed team that successfully launched new global website in January 2021 coupled with SEO management package to organically grow website traffic and conversions in GGB’s Strategic Applications and Industries▪ Implemented globally standardized system and framework to collect Customer Influencer feedback in key areas such as Brand Perception, Product Quality, Competitors, and Communication- all of which outlined in Power BI Analytics Dashboard

▪ Managed GGB’s core product (80+%) commercial strategy, liaising between Sales, Marketing, Operations and Finance▪ Developed and implemented strategy to re-launch DX10 product line to capitalize on competitive advantages, while improving margins and growing product sales - resulting in 19.8% CAGR from 2016-2019 or $1.1MM in Sales▪ Strategically penetrated low-cost Asian markets with launch of new, Asian-specific product line UA1 – redesigning an existing material in portfolio for slightly lower performance targeted for light passenger vehicles/2-wheelers in China and India▪ Designed and utilized set of KPIs for my product lines through analytical tools such as QlikView and Power BI▪ Lead organizational wide implementation of “Challenger” Selling model – designed to teach our customers something new, tailor our insights to address the buyers’ needs, and take control of the conversation to help buyers make decisions

▪ Fully managed global CRM system, Oracle CRM on Demand, implementing all changes, business processes and training▪ Work with top management to build customized reports and dashboards that fit each business segments’ needs within CRM▪ Exclusively administrate CRM’s Business Intelligence tool, Oracle Answers, performing ad hoc reports and data manipulation▪ Launched home-grown Commercial Dashboards for Vice Presidents and Commercial Managers, integrating data from CRM and business warehousing tools to analyze pipeline trends, price movement, top accounts and sales goal achievements▪ Established framework to launch new Sales Compensation model, an all-encompassing sales reporting tool, detailing sales teams’ target attainment, commissions and an automated payout model based on factual data▪ Authored rolling segment forecasts, utilizing invoices, open orders, historical order rates to accurately predict FY results within 2%, still used today (2021)

▪ Generated marketing plans for 2011 and 2012, detailing each campaign, target market, tactics, costs and forecasted leads▪ Executed all SBS Group email and newsletter campaigns, including initial email creation, list management and segmentation, as well as pre and post analytics.▪ Acted as a liaison between Sales and Marketing, reviewing CRM generated reports weekly, in addition to training new sales and marketing team members on Dynamics CRM and the SBS strategy▪ Constructed a prospect target market database within CRM for multiple geographical regions by six different vertical industries, including multiple contacts for each company

▪ Performed sales calls to existing customers involving order processing, invoicing, and coordinating shipping to ensure quality customer service▪ Coordinated with executives in conjunction with seeking new distributors worldwide through creation of an email campaign▪ Prospected for new customers by researching directories and telemarketing to potential clients▪ Completed market and feasibility studies on hospitals and laboratories in different countries spanning across the world▪ Contacted customers to follow up and ensure invoices were paid on time.▪ Honed inter-personal communication skills through active listening and working with top executives, customers, and clients▪ Authored weekly reports for top executives describing the most difficult and exciting events of my work week