We make language learning fun, effective and accessible for all by combining cutting-edge learning tech and entertaining content. https://itunes.apple.com/gb/app/memrise-learn-languages-free/id635966718https://play.google.com/store/apps/details?id=com.memrise.android.memrisecompanion

As one of the first members of the marketing department, initially grew Facebook canvas games through innovative data driven experimentation, then transitioned to focus on mobile games as the company pivoted. I have played an instrumental role in King’s emergence as one of the best known and well-respected mobile networks. Responsible for the Customer Lifetime Value forecasting which includes cross product and cross platform analysis, and leading the global expansion plans to grow the player base, with the network peaking at 533 million monthly active users. Currently managing campaigns in over 30 countries for the King games portfolio.Lead the segmentation initiative of 1st party data, building out the segmentation structure and testing strategy for customer acquisition. Successfully trialed on social channels and expanded to all performance platforms through DMP integration. Oversee the running of our DMP by ensuring the data is appropriately populated, partners are integrated and targeting segments are consistently defined across our DSP, ad networks and media platforms.As second-in-command of a team of 12 performance marketers, I ensure the marketing efforts are efficiently executed. I also serve as the bridge between Performance Marketing and the Data Analytics/Business Intelligence department, verifying that all media buying is consistently profitable and data driven. Additionally I am responsible for compiling the business reviews for monthly presentations to the Board.

Joined Absorb alongside main client transfer from TBG to Absorb, responsible for a team of two across social media buying, and also consulted on client’s PPC accounts due to historic role. Headhunted by King shortly after joining.

Joined TBG Digital as a Search Analyst, responsible for account operations, before progressing to a senior level and taking on additional account management duties. Pioneered and founded the emerging Facebook Team in summer 2009, taking an instrumental role in the growth and international expansion of the TBG Facebook team, one of the largest advertisers on Facebook. Following the limited release of Facebook’s API, directly consulted and influenced the development of one of the first third-party Facebook ad management tools, ONE Media Manager.

Managed the paid search strategy for Euroffice, one of the largest online office supply retailers in the UK. Duties included creating Search and Affiliate profit reports for monthly management board meeting, daily management of search campaigns, competitor gap analysis using Hitwise.