Consult with retail, restaurant, and service businesses to improve online visibility, expand local search footprint, increase customer engagement, and meet other digital marketing goals. Exact services depend on client needs but generally include SEO audits, content strategy, backlink acquisition, and performance reporting through the duration of the campaign.

Coordinated a website redesign and search optimization across various platforms and channels. Overhauled content marketing, social media accounts, and local search presence.

Managed a team of SEO strategists, data analysts, content writers and editors, link-builders and email marketers, and other employees to conduct full-scale SEO campaigns to drive organic traffic to client web properties and improve conversion / lead generation. Worked with multiple vendors, contractors, and outside agencies to complete projects as needed.Maintained relationships with clients including communicating through email, phone calls, and project management systems, planning and leading meetings, building and presenting comprehensive reporting suites and presentations, mapping out campaign goals, planning and coordinating projects to meet those goals, and facilitating requests as needed.Developed new business by analyzing potential client websites and search presence, highlighting areas of opportunity and room for improvement, and producing contract proposals detailing initial findings, recommended services, and step-by-step project plans.Oversaw hiring, employee performance and development, and project management. Coordinated with the Accounting Manager and CFO on budgets, P&Ls, financial projections, invoicing, accounts receivable, etc.

Managed a small team of content writers and videographers to produce high-quality web content for a variety of client websites. Created content calendars to manage writing, editing, and publishing schedules. Coordinated with Director of SEO Strategy to publish content with SEO best practices in mind using different content management systems such as WordPress, Joomla, and several custom CMS platforms. Marketed content through search engines like Google, YouTube, Facebook, etc.

Directed on-page strategy, content production/publishing, link acquisition, front end development/design, and hosting/site maintenance efforts for a stable of web properties including Job-Applications.com and Best-Trade-Schools.net.