Daniel O'Hanlon

Daniel O'Hanlon Email and Phone Number

Senior Data Analyst @ Digitas North America @ Digitas North America
Boston, MA, US
Daniel O'Hanlon's Location
Greater Boston, United States, United States
Daniel O'Hanlon's Contact Details

Daniel O'Hanlon work email

Daniel O'Hanlon personal email

n/a
About Daniel O'Hanlon

As an Senior Analyst at Digitas, I apply my data analytics and marketing skills to help clients optimize their digital strategies and achieve their business goals. I work with large datasets, SQL, and Tableau to create reports and dashboards that provide actionable insights and recommendations.I graduated from Babson College in 2021 with a Bachelor of Science in Business Administration and Management, with a dual concentration in Business Analytics and Marketing. I was recognized for my academic excellence, co-curricular activities, and leadership with the Roger W. Babson Award and the Dean's List. I also enhanced my skills and knowledge through online courses and certifications in SQL and Python. My passion for data and marketing stems from my interest in sports and analytics. I completed a summer internship at DraftKings, where I designed and developed performance measurement analytics and reporting software for their Sportsbook product line. I also participated in FSMU, a virtual educational and career development series by Fenway Sports Management and the Boston Red Sox, where I learned from industry professionals and networked with peers. I am motivated by challenges, learning opportunities, and meaningful impact. I am always eager to collaborate with others, contribute to the team, and support the organization. I am looking for a role that allows me to leverage my data analytics and marketing expertise to grow and advance in the dynamic and exciting field of digital marketing.

Daniel O'Hanlon's Current Company Details
Digitas North America

Digitas North America

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Senior Data Analyst @ Digitas North America
Boston, MA, US
Daniel O'Hanlon Work Experience Details
  • Digitas North America
    Digitas North America
    Boston, Ma, Us
  • Digitas North America
    Senior Analyst, Data And Analysis
    Digitas North America Feb 2024 - Present
    Boston, Massachusetts, Us
    • Lead digital brand acquisition campaigns, search engine optimization, and A/B test strategy for Fortune 500 clients • Develop learning agendas to achieve client goals and build campaign frameworks incorporating measurement plans, primary and secondary data, and performance reporting• Monitor day-to-day performance data and KPIs across display media, site, search, email, and social campaigns to identify actionable trends, understand human behavior and drive client marketing campaigns• Automate processes and analyze large amounts of raw data using core analytics tools such as SQL, Tableau, and Python
  • Digitas North America
    Analyst, Data And Analysis
    Digitas North America Jul 2021 - Jan 2024
    Boston, Massachusetts, Us
  • Fenway Sports Management (Fsm)
    Fsmu Participant - Virtual Attendee
    Fenway Sports Management (Fsm) Sep 2020 - Dec 2020
    Boston, Massachusetts, Us
    • During the 2020 pandemic I realized it was important to continue with networking and developing my skills to help achieve my professional goal of working in the world of sports.• This desire and passion lead me to be an active participant in FSMU which is a virtual educational and career development series developed and executed by sport industry leaders at Fenway Sports Management and the Boston Red Sox. • Throughout this 12 week course I was given behind the scenes access to learn from industry professionals from the MLB, NBA, NHL, English Premier League, NASCAR, Non For Profits organizations, and many more. • During my time at FSMU I had many key takeaways that I believe have helped me gain more experience about the sport industry and will be applied during the next phase of my career.
  • Draftkings Inc.
    Business Data Summer Analyst
    Draftkings Inc. Jun 2020 - Aug 2020
    Boston, Massachusetts, Us
    • Designed performance measurement analytics and reporting software to better understand the profitability of DraftKings’ various promotional offers and to optimize acquisition spend.• Processed large quantities of data to drive business insights and develop tools across DraftKings’ various product lines within the firm’s Sportsbook vertical.• Manipulated extensive relational databases in SQLServer.• Iterated detailed Tableau reporting tools to automate processes and aid future decision making at the firm.
  • Puma Group
    Student Consultant - Mcfe
    Puma Group Aug 2019 - Dec 2019
    Herzogenaurach, De
    • Collaborated with a group of student consultants on a marketing study of the firm’s current brand awareness and loyalty, especially among Gen Z customers.• Met with key staff to discuss overview of firm, the fundamentals of the athletic wear industry, and marketing models utilized to analyze brand performance compared to competitors.• Presented a detailed report of KPIs for the firm to track in order to accurately measure its brand popularity and identify potential future growth opportunities.
  • Aig
    Financial Lines Underwriting Summer Analyst
    Aig Jun 2019 - Aug 2019
    New York, Ny, Us
    • Worked closely with members of the Financial Lines underwriting group on projects across various underwriting disciplines.• Gained an understanding of the insurance industry, AIG's product lines, and the underwriting process.• Executed several underwriting assignments in Excel.• Audited files to verify that necessary documentation was complete.
  • Babson College
    Content Marketing Student Assistant
    Babson College Jun 2018 - Aug 2018
    Babson Park, Ma, Us
    • Worked closely with Senior Brand Journalist at Babson College. • Created and edited content to be distributed through Entrepreneurship of All Kinds database and the College's social media platforms.

Daniel O'Hanlon Education Details

  • Babson College
    Babson College
    General

Frequently Asked Questions about Daniel O'Hanlon

What company does Daniel O'Hanlon work for?

Daniel O'Hanlon works for Digitas North America

What is Daniel O'Hanlon's role at the current company?

Daniel O'Hanlon's current role is Senior Data Analyst @ Digitas North America.

What is Daniel O'Hanlon's email address?

Daniel O'Hanlon's email address is do****@****ngs.com

What schools did Daniel O'Hanlon attend?

Daniel O'Hanlon attended Babson College.

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