I have over 15 years’ experience of improving profitability, operational effectiveness, and customer experience through the innovative use of data and the execution of business change.• Creation and leadership of large teams of data, analytics, marketing and change specialists.• Delivery of data transformation portfolios of >£20m scale.• Extensive experience in key data disciplines: insight, analysis, data science, machine learning, real-time decisioning, reporting, omni-channel CRM, personalisation, data strategy and management.• Delivery of data-driven benefits in multiple business areas: marketing, digital, pricing and propositions, loyalty, product development, operations and customer experience.• Optimisation of £30m marketing spend driving £4bn of revenue, and operational performance covering 4,000 employees across multiple sites.I have a deep understanding of data’s role in consumer-facing businesses and have developed data and leadership skills that would benefit any organisation in any industry wanting to maximise the value it gets from its data. Data and what you can do with it excites me. Getting everybody – from call centre agent, to marketeer, to the Board – equally excited is what drives me and has underpinned my success.