Senior Martech Coordinator And Salesforce Marketing Cloud Admin
CurrentAdministered the entire Salesforce Marketing Cloud platform with over 50 daily users, 5 IPs, 6+ brands, and 2 million records. Assisted in Email Service Provider transition from Acoustic to Salesforce Marketing Cloud (SFMC)Helped transfer the database, create data flow procedures, and data relationships on SFMCWarmed new IPs purchased with SFMC transitionCreated templates, base queries, and Standard Operating Procedures for the marketers to query the databaseManaged querying database for the marketing team via SQL and SFMC SQL overlay, DeSelectManaged the Content Builder tool. Created all templates, modular footers, and content blocks via HTML and CSSManaged the Email Studio tool within SFMC, monitoring IPs for blacklists, bounce rate, sent count, and ensuring emails are compliant with best practicesCreated custom solutions for marketers utilizing Javascript and AMPScriptManaged Google Analytics and Google Tag Manager for marketing team, assisting in UTM tracking, conversion tracking, etc