Daniel Perez Email & Phone Number

• Directed the development, architecture and re-launch of nysun.com.• Managed, trained and educated team of fifteen sales executives to sell online advertising packages and sponsorships.• Developed online strategies and collaborated with sales, marketing and editorial to grow revenue, page views and unique visitors.• Performed quantitative analysis including, consumer web site behavior and usage.• Monitored, analyzed, and reported on competitive activity, technological advances, global marketplace trends, new business models that present opportunities or pose threats to the business and its strategy.• Developed relationships with brand advertisers and ad agency executives.• Designed and implemented compelling sales presentation materials and marketing strategies to establish a presence in the interactive media community and advertising agencies.• Responsible for management and development of both online and offline Special Sections.

• Spearheaded and coordinated full redesign of c-n.com.• Designed and launched co-branded Classified Venture products that included careerbuilder.com, cars.com, apartments.com and shoplocal.com. • Managed, trained and educated team of twelve sales executives to sell online advertising packages and sponsorships.• Created and maintained collaborative and productive alliances with Classified Ventures and the New Jersey Gannett Online Committee.• Interfaced and built relationships with automotive dealership, realtor brokers and developers to grow and retain Classified Venture products.• Responsible for growing revenue through the development of new business opportunities via partnerships and maximizing revenue from Classified Venture products.• Analyze, implement, and improve online and offline marketing initiatives for revenue and lead generation, customer retention, branding and ROI.