•Responsible for the paid-subscriptions model anaytics and experimentation--> Worked closely with product and tech to implement and analyze +10 A/B tests.--> Defined the events needed on the Mparticle repository.--> Used Amplitud and Looker to analyze the experiment results.--> Contribute to define the product development roadmap by presenting insights and opportunities.• Conducted and defined business cases for specific projects in the Consumer goods and… Show more •Responsible for the paid-subscriptions model anaytics and experimentation--> Worked closely with product and tech to implement and analyze +10 A/B tests.--> Defined the events needed on the Mparticle repository.--> Used Amplitud and Looker to analyze the experiment results.--> Contribute to define the product development roadmap by presenting insights and opportunities.• Conducted and defined business cases for specific projects in the Consumer goods and Motors verticals--> Defined the analytics framework.--> Contribute with insights helping product and business to set priorities.--> Present opportunities and recommendations to stakeholders.• Implemented ETLs to make data reliable and available for stakeholders--> Build connections between external sources and the Data Warehouse using Fivetran, DBT, and Looker.--> Improve data availability by applying changes on the DWH repositories using Github. Show less

Worked on a 2 months project leading the Cybersecurity Boot-camp KPIs definition and provided insights by extracting & analyzing data from the LMS, aiming to improve user satisfaction.

• Owned the analytics roadmap with the goal optimization of the seller shipping experience NPS.--> Implementation of data collection process and the subsequent definition of related KPIs to understand the drivers to NPS performance.--> Regularly presented analytical findings to senior leadership, which led to +10% NPS increase of the Warehouse’s users.

• Responsible for buyer trust improvement regarding the marketplace.--> Conducted big-data analysis and extracted insights aiming to reduce fraud events; the findings led to a 0,6pp decrease in cancelation rate.• Responsible for the performance monitoring and analysis of cross-border trade user experience.--> Led a project that implemented, for the first time, the measurement and monitoring of the Chinese Sellers experience within the Marketplace.--> Developed… Show more • Responsible for buyer trust improvement regarding the marketplace.--> Conducted big-data analysis and extracted insights aiming to reduce fraud events; the findings led to a 0,6pp decrease in cancelation rate.• Responsible for the performance monitoring and analysis of cross-border trade user experience.--> Led a project that implemented, for the first time, the measurement and monitoring of the Chinese Sellers experience within the Marketplace.--> Developed data pipelines and built automated dashboards using SQL and tableau. Show less

• Responsible for the drill operations management KPI's reporting and analysis. --> Regularly conducted analysis related to operational deviations and presented the outcome to senior leadership. --> Migrated and automated the Drill Management dashboard from Excel to Power BI.

• Responsible for the quality management KPI’s reporting and analysis.• Process documentation and auditing.