With a career rooted in business development and commercial strategy, I've had the privilege of driving growth across some of the world’s leading consumer goods companies such as Diageo and AB Inbev. Today, I lead the Alcohol Ready-to-Drink category at Coca-Cola HBC, through product marketing and go-to-market strategies across diverse European markets. Alongside category management, I oversee the Premium Spirits Academy, building capabilities for our portfolio.From local markets to regional initiatives, my work has encompassed product launches, category building, and commercial excellence projects. I've collaborated with diverse teams, adapting to an ever-evolving market landscape and harnessing digital transformations to set new standards in sales and marketing.Driven by a passion for growth and innovation, I’m focused on shaping the future of the consumer goods industry through strategic leadership and impactful brand experiences.
Listed skills include Sales Process, Team Management, Retail, Distribution Center Operations, and 18 others.