*  Develop and deliver global sales plans that focus on commercial viability as well as long term sustainability*  Explore sales leads, identify business opportunities, and formulate business solutions per the account requirements.*  Strategically manage business results against company’s global targets, closely working with Key Account customers on marketing initiatives and brand building initiatives.*  License liaison, contract negotiation and finalization with licensor

*  Massively distribute multi-national toy brands, e.g. Bandai, Sanrio, Megabloks, Sega, Moose Toys, Thomas & Friends, and Angry Bird etc for Hong Kong & Macau markets.*  Manage sales targets in line with company goals, leading and driving the sales team to achieve sales performance.*  Oversee sales planning and forecasting, inventory management. *  Develop sales strategies and analyze the competitive landscapes for different retail chains, achieving sales targets across product… Show more *  Massively distribute multi-national toy brands, e.g. Bandai, Sanrio, Megabloks, Sega, Moose Toys, Thomas & Friends, and Angry Bird etc for Hong Kong & Macau markets.*  Manage sales targets in line with company goals, leading and driving the sales team to achieve sales performance.*  Oversee sales planning and forecasting, inventory management. *  Develop sales strategies and analyze the competitive landscapes for different retail chains, achieving sales targets across product lines. Continuous optimization of the product mix on shelves to improve sales and margin.*  Innovatively steer and execute marketing strategy and product positioning, e.g. the creative tactic “Shop-within-a-Shop” in Hong Kong, consistently realizing a 40%-50% return on investment (ROI).*  Heavily involved in the new product launch program, initiating Go-To-Market Plan for new product introduction, aligning with TV broadcasting schedule. Show less

*  Optimize customers’ buying experience (vertical integration) to create long term and established customer relationship for sustained growth. *  Analyze territory performance reports developing strategic sales territory business plans to continuously improve distribution channel performance. *  Succeeded in realizing a strategic partnership with Brio, a well-known wooden Swedish toy company, to move their homeland production to Blue Box China as OEM manufacturing since 1995. *… Show more *  Optimize customers’ buying experience (vertical integration) to create long term and established customer relationship for sustained growth. *  Analyze territory performance reports developing strategic sales territory business plans to continuously improve distribution channel performance. *  Succeeded in realizing a strategic partnership with Brio, a well-known wooden Swedish toy company, to move their homeland production to Blue Box China as OEM manufacturing since 1995. *  Successful collaboration with a superior baby toy brand – AMBI to move their entire production, used to be designed & manufactured in Holland, to Blue Box factories in 2009.*  Primarily lead the OEM projects with the European Conglomerate group of Giochi Preziosi SPA and Chicco of Italy for their sophisticated electronic toys to sustain a remarkable sales growth in 2005-2009. Show less

*  Liaise with local and overseas clients*  Responsible for sourcing varieties of toys & sundries items for supermarket chains - Woolworths & Franklin of Australia.*  Sourcing and product selection from suppliers to obtain better price & assortment.*  Organize and participate in local and overseas exhibitions.