• Results: Sell Out + 31% and 15% of the annual result of the HBX Global Group (Holding company of Bioxilab)• General Manager of business unit with sales of $ 10M per year. In charge of developing and executing commercial strategic planning, generation of P & L, media plan and MKTG, annual trade agreements and negotiations• Design eCommerce business strategy from website design, define Customer Journey, Content creation, investment in digital media, marketplaces management (Amazon, Mercadolibre, Linio), logistics processes and customer service (Call center, Community management)• Identify, create and implement Digital Marketing solutions grounded on achieving measurable business results• Testing and data collection, launching “Club Nutrix” digital community, New product lines, etc.• Responsible for identifying and analyzing investment opportunities, including the construction of financial models, the analysis of technical and legal issues, as well as the development of commercial feasibility studies for the approval of our Investment Committee.• Executed with internal team and external consultants the development of new brands, including Go-To Market, marketing plan, commercial strategy and pricing for different channels• Designed a project in partnership with Multimedios Televisión to launch a Telemarketing and direct sales campaign

• Awarded as the first Sales Manager selected for the MARS AMBASADOR PROGRAM in Bucharest, Romania• Responsible for the P & L of the business as well as the annual trade agreements to promote the profitable growth of the accounts• Responsible for commercial relationship with Soriana, HEB and City Club strategic self-service chains with annual sales of  $ 70M• Developed a joint business plan (JBP), including the negotiation of commercial conditions and the commercial process (additions, scope, prices)• In charge of the control and administration of investment budget (rent of spaces, promotional activities, supports)

• Responsible for the management of Key Convenience accounts 7- Eleven, Extra and SuperCity with annual sales of  $ 80M• Operated OXXO´s northern zone consolidating it as the leading region in sales (57% SOM , + 15% YoY)• Directed the negotiations and implementation of promotional plan in conjunction with Coca-Cola bottlers• Orchestrated the development and negotiation of a regional promotional plan to maintain leadership in the TEA RTD / Fuse Tea launch category

• Responsible for development and management of commercial chains Wal-Mart, Soriana, Sam`s, Oxxo and HEB• Launched the institutional & Restaurants channel with clients such as CMR, Sirloin Stockade, Las Alitas• In charge of negotiating strategic alliances to position our brand with other complementary products (eg Gruma)

• Identified the needs of the professional paint application / finishing service market and based on that develop business plan• Recruited and developed a team of 15 professionals for the administrative area and operations• Managed and negotiated projects with government institutions (Rackets Center NL, Rehabilitation Center Presa de la Boca)