Led and managed the product, engineering, and design team to deliver customer-centric solutions. Conducted extensive user research and interviews, resulting in a complete redesign of Coverfly’s Competition & Coverage marketplaces, improving usability and driving brand visibility. Spearheaded optimization of the checkout process, enabling add-ons, upgrades, and international transactions, which expanded revenue streams. Streamlined operations by consolidating 7 web properties into 6, merging content and design for improved efficiency. Led the development of multiple 0-1 products, including dynamic writer and industry profiles, advanced search capabilities, in-app messaging, and enhanced privacy controls.I manage the following Industry Arts brands from a product & engineering perspective: Coverfly, Wescreenplay, Screencraft, Launch Pad, The Script Lab & The Tracking Board!

Lead Product Team and Product Support Team. Member of Senior Leadership Team (SLT). Defined ongoing Strategic Roadmap and Product Strategy for our small business clients as well as our internal front-line employees (Customer Success, Receptionists & Chat). Works with product team to manage the day-to-day product backlog including new product features and partner integrations. Product suite includes home grown call and chat center software, home grown web based CRM (which powers service delivery to our customers), a customer facing portal, customer facing mobile apps and chat software. · As part of SLT, provide feedback to executive team as well as relay company info to the product team· Manage over all product portfolio· Manage product team which includes product managers and product support specialists · Oversee 4 development teams’ workflow through an up to date roadmap and product backlog · Working with product development leads to provide estimates and delivery timeframes· Collaborate with product marketing to produce client facing (Release Notes, Data sheets, Guides, Manuals, in app Pendo notifications) · Maintain relationships with peers including design, engineering, marketing, customer success and service delivery. · Prepare for and participate in partnership and vendor meetings · Competitive analysis and research

Managed a team of Product Managers, Business Analysts, Designers and Writing staff. Was a member of Executive Leadership Team (ELT). I Define and produced the Ongoing Strategic Roadmap and Product Strategy for both Clinician and Consumer facing health applications. Worked with product manager to maintainthe day-to-day product backlog including new product features and client implementations • As part of ELT, ensure all members are up to speed and have a voice into the product direction• Manage product team which includes product, business analysts, and creative staff• Management of development team workflow through use of up to date product backlog and agile processes • Writing and grooming of user stories (requirements)• Working with product development leads to provide estimates and delivery timeframes• Scheduling and Release Planning to ensure that planned products are adequately staffed• Determination of product direction and priorities based on balanced needs of customers, sales, market forces and business goals • Production of client facing product documents (Release Notes, Datasheets, Guides, Manuals) • Work with marketing to define product packages & pricing• Vendor Management for iPad App & e-learning platform development • Product Demos, Sales and Client Services Training• Prepare for and participate in sales meetings

Define Ongoing Roadmap, Pricing, Packaging and Product Strategy for the WebMD Behavior Change Platform. This includes the Portal itself, the Home Page, Registration, Search, Personalization, Messaging, Overall User Experience and Reporting. • Present and implement platform vision to Executive Leadership Team – includes providing updates at monthly “Product Council”• Manage pricing and packaging of Behavior Change Platform • Vendor Management of Global Health Portal Solution Provider • Global Health Portal Product Strategy, Packaging & Pricing • Manage Technical Product Managers that have overall day product ownership and management of agile teams• Prepare for and Participate in Finalist Meetings with Sales Leadership • Work Closely with design leadership on User Experience of overall product portfolio

Manage a team of technical product managers/business owners with ownership responsibilities spanning diverse products across WebMD solutions.Working with development leads to provide estimates and delivery time frames Evaluation and integration of 3rd party vendors into WebMD product suite. Additional individual product responsibilities include developing and defining market strategy for a series of enhanced services including Personal Health Monitoring, Health Alerts, Messaging, etc.

Managed diverse products including incentive services platform, Messaging platform and other 'enhanced' services that support client needs. Specific day to day tasks: • Align with Strategic Marketing, Sales and Client Services:Identify client and consumer problems, needs, expectations, and desires. • Develop, communicate, promote, and continuously refine a Product Vision, Strategy and Roadmap aligned with business goals, objectives, and market needs• Specific Responsibilities: product specification, strategy, pricing, packaging and definition of new products & enhancements.• Development and ongoing management of WebMD’s homegrown email messaging system. An outbound email and secure messaging marketing application, designed to message a health and welfare audience. • Day-to-day operations of permission based marketing campaigns, end user newsletters, and client specific communication (to their end users). • Provide strategic and tactical input to client “Communication Plan” for the life of the account, which includes both on, and offline marketing campaigns. • Create and maintain the Product Roadmap that reflects product line strategy with input from customers, sales, product marketing, and the executive team.• Define and document product requirements and work with development, QA, and integrations teams to ensure the products are implemented on time and within budget.• Create sales support documentation, such as data sheets, implementation & training guides.• Deliver product demonstrations to prospective clients. • Deliver product training to clients, and perform customer demonstrations. • Deliver product training to internal clients (account managers, technical account manager, sales, etc.) •Incorporate customer specific software development requests into future versions of products via creation of technical and marketing specifications