Cetrogar has more than 40 years of presence in the retail industry, it's a company that grows and maintains constant movement, making it the company with the greatest projection in the coming years. With a presence in 17 states and over 80 cities around the country. We all work day by day with the main objective of encouraging and engaging with every community that we are in.- Design and implementation of brand and marketing strategies - Development and coordination of general communications strategy, ensuring a unique message, tone, and key visual.- Communications budget management (Digital and Traditional)- Reference in the integration of criteria with the Internal Communications team - Development and planning of the annual Commercial calendar working with the CMO - Support to all sponsorship alliances following the purpose of reaching new audiences and monetizing new touchpoints- Planning and supervision of cobranding campaigns implementation- Supervision of SEO and Data Analytics Strategies - Support to the Digital, OFF Marketing and Design teams with the purpose of optimizing, automating and providing tools and information for the planning, execution and monitoring of their OKRs

- Creation of Monthly and Rolling Forecasts of the Digital budget and Sales- Definition of the annual digital marketing plan, including budget, digital media, services and suppliers- Development and monitoring of commercial events KPIs. (Cybermonday, Hotsale, Electro Fest, Black Friday, and so on)- Development and monitoring of monthly expenses report- Negotiation with digital media and suppliers- Development of the annual commercial seasons calendar and key dates using loyalty content strategies- Definition of the communication strategy in each channel: Organic, e-mail marketing and paid channels- Supervision of Ecommerce KPIs (ROAS, Average Ticket, CR%, etc)- Monitoring of budget and its performance and branding objectives- Daily review of the KPIS such as revenue, conversion rate, CPA and ROAS with the purpose of being efficient and effective- Communications setup in Email Marketing campaigns- Idea and development of Always on + Seasonalities Dashboards in Data Studio- Commercial area support in digital marketing campaigns- Creation and monitoring of the team's career plan- Analysis and selection of new suppliers. Contract ReviewHighlights- Automation of area reports- Creation of internal weekly reports for Marketing and E-commerce Managers- Development of actions promoted by the area to reinforce the sale of seasonal SKUs - Implementation of control and management sheets. Monthly GANTTs that create visibility to all involved areas and stakeholders- Redesign of strategy and look and feel of tactical and automation email marketing campaigns

Music Shows coverage

Digital Marketing and Google Ads teacher.

Events coverage.- Photographic and social media coverage.- Worked in sports, music, gaming, and technology conferences.Participated in: - Lollapalooza 2019 AR (Chevrolet Argentina)- Dakar Rally 2016 (MINI Axion Energy Team)- Enduro of summer 2017 (Axion Energy Team)- Cosquin Rock 2019 (Revista el Bondi)- Callejero de Santa Fe (2014 to 2016)- Super TC2000 200km Buenos Aires (2014 to 2016)- e-Prix Argentina 2016 (Formula E)- Entire seasons Super TC2000 and Turismo Carretera (2014 to 2016)- Uncharted 4's release in 2016- Days Gone's release in 2019- Argentina Game Show (2016-2017-2018).#WorkshopsIn 2013 I taught, together with a team of professionals, two creativity and digital strategy workshops for entrepreneurs at Buenos Aires's CMD.#SeminariesIn 2013 I led the training focusing on social media and design in the annual DemCom seminar at Buenos Aires's University.

The agency is positioned as one of the Top 20 SP-LATAM and its main purpose is to enhance businesses by digital marketing strategies, having clients from US, Peru, Chile, Colombia, Mexico and Argentina with a presence in America and Europe.- SEO and UX audit in website and social media platforms - Setup e-commerce website using Google Tag Manager, Google Analytics, Google Ads, Facebook Ads and Shopify- Manage advertising budgets, allocate resources effectively, and make data-driven recommendations for budget adjustments.- Plan, execute, and optimize paid advertising campaigns across multiple platforms, including Google Ads and Facebook Ads to increase brand visibility and revenue.- Automation of daily reports with the main business KPIs, such as Revenue, Leads, Transactions, ROAS, CR%, and others- Creation of Ad hoc Data Studios- Design and Creation reports for C-levelHighlights- Development of monthly forecast.- Improve processes and operational time reduction using GSuite and Supermetrix package.Brands I was in charge ofVirgin Mobile (Colombia)Arcos Institute (Chile)

- Garbarino Group's Co Branding and Specials Projects Manager - Managed special projects with presence in Argentina’s most important websites and also Garbarino Group’s advertising areas such as Email Marketing, Google Ads, Facebook ads, and website.- Automatization of Daily reports . Using a multiples querys and several platforms like Google Analytics or Facebook BM. Development customs Dashboards created with Google Docs using supermetrix and queries in PowerBI.

- Garbarino Group's Co-Branding Campaign Manager - Planning, implementation, and optimization of campaigns using business insights and performance objectives for an e-commerce purpose.- Project management with creative agencies through Basecamp, Asana, and Trello.- Use of sentiment analysis and social listening tools for Garbarino and Compumundo.- Schedule of tactical actions in social media with a Sales, Marketing purpose (e-commerce), CSR, and content in Compumundo, Garbarino, TechGo, and iPoint.- Copywriting and creation for the most relevant events of the year collaborating with Marketing On-Site and Brand managers.- Automatization of daily reports where KPIs are consolidated, such as Revenue, Transactions, ROAS, CR%, among others.-Highlights:- I reduced the consolidation time of co-branding campaigns reports by 70%- I developed dashboards with e-commerce KPIs using data visualization.- I planned 3 Hotsale + 3 Cyber Monday + 1 ElectroFest, among other marketing events.- I improved daily processes of several teams through GSuite and Supermetrics package.

- Compumundo-iPoint's Community Manager.- Planning and development of AO campaigns with offers and discounts.- Reporting using Google Analytics, Twitter Analytics, Facebook Insights, Facebook Business Manager, Power Editor, SuperMetrics, Radian6 from SalesForce, and SocialMetrix (Quantum + Echo).- Co-Created and planned content with Malditos Nerds (video games influencers) for #MomentoCompumundo (social web tv) focusing on seasonality of the best-selling products, relevant events and specials offers.- Social media & press coverage in technology conferences.- Co-Branding actions with main technology brands - Compumundo and TechGo Customer Advocacy manual- Key Dates copywriting content.Highlights:- Increased VTR of Momento Compumundo, social web tv dedicated to gaming with co-produced by Malditos Nerds.- Set KPIs and created a social media strategy.

- Created and developed Autosports's digital strategy, including press units and sports accounts.- Carburando.com and Carburando GO's Product Owner- non-journalism content supervision in Carburando.com and Carburando Go.- Selection of suppliers. (Evaluation of costs, contracts, etc.)- Planning and implementation of 360° strategies and campaigns collaborating with main automotive industries and sponsors.- Event coverage (in-situ or remotely) every weekend coordinating journalists and producers. I also collaborated with their digital content generation and production such as the WebTV.Highlights:- Co-led the implementation of the world's first motorsport VOD platform.- Roadmap and Content Digitization of Carburando Go, the first worldwide Motorsports VOD platform.- I was part of the roundtable who planned the carburando.com 2.0 + CarburandoGO's scalability project.- Setup and coordination of web streaming every weekend.- Searching and development of new business ideas /projects for AutoSports Group's CEO: Experiences on road courses, board games, Reality shows, etc.- I made the first cross-media experience in Argentinian motorsport.- I developed the concept and the graphic package for the TV program, Carburando Onboard. This show offered the opportunity to rewatch the last car race whilst in the car and without a voiceover. The aesthetic emulated that of a video game.

- Social Media Manager (Carburando, Sigue Girando, Súper TC2000, TC2000 and Fórmula Renault)- Carburando.com's Product Manager - I created and established workflows for the control and the content generation in carburando.com.- Planned and implemented the necessary strategies to achieve the KPIs goals.- Event coverage (in-situ or remotely) every weekend coordinating journalists and/or producers' digital content generation.- WebTV's creation and Production.Highlight:- ey player in the Autosports Group's Digital Transformation, training journalists and producers. That allows us to start using new tools, platforms, and agile methodology. This gave us the opportunity to start daily web tvs and real-time content.- I led selection and hiring of the digital agency that redesigned carburando.com.- I coordinated the migration of pre-existing content together with the staff of journalists.- I was part of the roundtable that planned the last redesign of Carburando.com working together with the development team of Grupo Clarin, CMD, TyC Sports and the digital agency.- Setup and coordinated web streaming every weekend.

- Community Manager de la cuenta QUAM, hoy TUENTI.- Seleccionar, crear y gestionar contenido. Monitoreo de tendencias para sumarnos al buzz diario.- Propuestas y creatividad para la creación de estrategia en nuevos espacios- Análisis y armado de reportes

- Community Manager de las cuentas Telefe, Ledesma, Café Martinez, Vilas Club, Red Hat Latam y CAEM (Cámara Argentina de Empresarios Mineros)- Seleccionar, crear y gestionar contenido para blogs y espacios sociales de las cuentas a cargo- Creatividad de acciones offline / online.- Plan estratégico destinado a incrementar el engagement y la participación de la comunidad.- Confección de agendas mensuales teniendo en cuenta KPIs y necesidades de cada marca.- Análisis y armado de dashboards de reportes usando Socialbakers y Radian6 de SalesForce.A destacar:- Mejoré la percepción de una marca gracias a acciones on/off que permitieron cambiar el foco de la comunicación y reducir considerablemente los agravios en los espacios sociales del cliente.

¿Qué es Revista UFA? No tiene una definición ortodoxa, va mutando día a día como sus integrantes. Lo que sí sabemos, es que es una alternativa interesante y sobre todo transparente. Apostamos al TRABAJO COLABORATIVO y AUTOGESTIONADO. Durante el tiempo en que trabajé en UFA, mis principales tareas fueron:Diseño:- Diseño Web- Imagen e identidad corporativaSocial Media - Estrategia y creatividad- Community ManagerOtros- Retoque de fotografía- Redacción y Producción de notas- Editor del sitio- Creatividad

Terrame Producciones es una productora audiovisual integrada por jóvenes profesionales, que nuclea productores, periodistas, directores, locutores, guionistas, diseñadores y fotógrafos.Los que conformamos este PROYECTO COLABORATIVO y HORIZONTAL, pretendemos ser parte de la Nueva Comunicación y la manera de lograrlo es apostando a un cambio.Durante el tiempo en que trabajé en este gran equipo me desempeñé en:Diseño:- Diseño Web- Diseño Editorial- Imagen e identidad corporativaPostProducción- Edición- Corrección de colores- Motion Graphics

- Community Manager de las cuentas de IAE en Linkedin, CIJ (Centro de Información Judicial de la República Argentina), Olympikus Argentina, Reebok Night Run Vol.4 (2010), Yokohama Argentina, etc.- Link Building para mejorar el SEO del cliente.- Creación, supervisión y envío de reportes mensuales y semanales.A destacar:- Realicé el setup de redes sociales para Frávega.

Tareas realizadas en la empresa:Diseño de flyers, dípticos, diseño de productos de proveedor. Fotografía de productos. Confección de avisos para diarios.Organización y coordinación de armado y entrega de folletos de promoción. Suministrar material para pagina web Carrefour Argentina.Plataforma de trabajo: Mac / Pc

Diseño de flyers, catálogos, papelería comercial, reacondicionamiento de viejos originales, retoque de fotografía, preparación de originales para el bajado de películas, confección de troqueles, creación y edición de formato pdf para la posterior bajada de planchas mediante sistema CTP. Imposición e impresión de trabajos en el programa WorkStation para impresora Xeros DC260. Plataforma de trabajo: Mac / Pc