I have a solid background in marketing communications and market research based on +20 years within the B2B IT responsible to collect, analyze and contextualize the demand and supply market dynamics, current and emerging technologies.With over 7 years of experience as a Senior Director in Analyst Relations and Market Intelligence in the B2B cybersecurity space, responsibilities included analyzing insights from Gartner, Forrester, and IDC to assess market opportunities, competitive landscape, and emerging technologies. Insights informed product and executive decision-making processes.In a previous role as a Senior Consultant at Global Data, I led the establishment of the market research consultancy practice for IoT and Cloud services for ICT global companies. This involved managing project lifecycles and securing consulting deals with new clients such as Telefonica, Vodafone, America Movil, and Etisalat.With a strong entrepreneurial and team collaboration base, I founded a market research consultancy and led a diverse team of consultants to support Canadian businesses venturing into the Latin American market. Currently, I serve as the Senior Marketing Director at KUPP America, a family business, concentrating on enhancing marketing strategies to launch new products. I am co-founder of Men in Pink, a non-profit organization committed to help women and children in need for their essential wellbeing and dignity in South Florida.I hold a BSc in Management from Universidad de Costa Rica and an MSc in Market Research from HEC Montreal (Quebec)