Customers need to feel genuine connections with the companies and organizations they engage with. At Authenticity Agency, we help forge these connections with strategy, storytelling and content. Our services include: - Brand messaging workshops and development - Content strategy and creation - Digital marketing consulting - Copywriting and SEO support

As Square 2 Marketing/s Creative Director, I oversaw the creative efforts of the entire agency. This included: - Working to consistently elevate the quality of creative deliverables and strategies executed for clients and internal marketing stakeholders - Managing the agency’s in-house creative department including content strategists, writers and graphic designers- Leading brainstorm sessions for creative deliverables, messaging strategies and website projects - Collaborating with other department leads on the agency’s strategic initiatives - Connecting and collaborating with freelance talent on creative and strategic projects - Evaluating and providing feedback on creative and strategic deliverables including website content, content marketing assets, SEO strategies and messaging documents - Presenting creative work to clients - Managing budgetary and resource allocations - Assisting the agency’s revenue department on sales calls and project scoping

As a Content Strategist, I oversaw the strategic messaging and content for a wide range of clients. I monitored content performance metrics such as page views, click-through-rate, page rank and conversion rate to inform future strategic improvements. I also developed messaging documents, crafted content strategies and wrote conversion-oriented landing pages. Additionally, I developed arch maps and strategic blueprints for client websites, as well as writing the copy for these websites. My core focus in this role was to facilitate collaboration between the content team and the client services team as we worked together to help our clients generate leads and boost revenue.

As Associate Creative Director, I oversee creative and messaging strategies for Square 2 Marketing’s clients. I am responsible for managing, motivating and nurturing the talents of a team of content strategists, copywriters, designers and editors. I lead creative brainstorming sessions that form the basis for our clients’ high-level messaging, website strategies and creative deliverables. I review and provide constructive feedback on work developed by the creative services team. I also lead client presentations of creative work.

I write short-form and long-form content that drives web traffic and sales leads for Square 2 Marketing's clients. This content takes the form of blog posts, e-books, whitepapers, tip sheets, web pages, conversion-oriented landing pages and more. Additionally, my role includes SEO-focused writing, keyword research, persona development, arch map creation and developing content strategy plans for clients.

I provide analysis and feedback on films submitted to the company for possible acquisition. My main focus when looking at these films is how well they will sell in the home entertainment market particularly in terms of physical media (DVD and Blu-ray) sales.

As Director of Content & Marketing, I managed a team of buyers, content marketers and production specialists to generate revenue for a web/catalog-based home entertainment company. I edited landing pages and product details pages for our website, programmed and edited a print catalog, interacted with vendors and content providers and generated quarterly marketing promotions plans. Additionally, I consulted with senior management on marketing initiatives and customer engagement strategies. I also worked with graphic designers to generate marketing emails and package inserts. My role In the company was equal parts editorial, strategic and managerial.