Daniel Reynoso Email & Phone Number

California, United States

California, United States

San Francisco, California, Us

Start me up.Awards: Recipient of NexHealth's Shoe Award in Q4 2024, received for outstanding contributions to the company.

Tempe, Arizona, Us

Responsibilities Overview: Product Leader, player/coach, managing product operations, strategy, execution and optics for the Carvana Growth team. Accountable for website NUX (New User Experience), Conversion Optimization, and Ownership Experience.Impact: One of my proudest achievements is leading the 0-1 buildout of Homepage Personalization, a conversion growth engine which is projected to generate ~$40 million in incremental gross profit over a 12 month time horizon.Strategy: It was my job to define the strategic vision, outline a list of high-level user problems, break that down into testable hypotheses, and then work with leadership to stack rank a list of priorities to test against.Execution: I was accountable for all high-level system design— UX/UI, backend infrastructure design, event tracking specifications, and experiment design for all products in my group.Operations: As a people manager, I led performance reviews, compensation, and promotion cycles for two direct reports. I created and maintained the Growth team’s roadmap and planning prioritization tables, which was mapped to my development plan in Jira. I led my team's bi-weekly Agile ceremonies to ensure we adhered to our timelines as articulated to the executive group.Optics: I presented each week's performance update for Product and Technology leadership (C-suite, VPs, Directors). I outlined development process setbacks, research insights, experiment results and next steps.Awards: Recipient of Carvana's Ignite Performance Award in Q4 2021, received via peer nomination for special and outstanding contributions to my peers and the company.

San Francisco, Ca, Us

Responsibilities:Owned Tubi's authentication services and user-facing flows across all platforms (Web, OTT, Native).Optimized user acquisition attribution data pipeline for ROAS measurement.Impact:Drove 170% increase in authenticated viewers across web, native and OTT platforms. Mobile authentications increased from 15% to 59% share, OTT increased from 6% to 16% share. Mobile authentication efforts drove 3% lift in total platform revenue. UA operations moved from CPA to ROAS model, improving cost and LTV analysis.Acquired by Fox Corp in April 2020Fast Company's Most Innovative Companies 2021Digiday's Best Streaming Service 2021

Emparty was a startup marketplace for Kids Party Venues; pre-seed stage.Roles: Founding Product Manager and Product Designer.Responsibilities:I helped develop the product strategy, product planning and feature prioritization leading up to the Version 1 launch. I was accountable for all Product Design, User Research and Prototyping, Backend and CMS Architecture, Project Management and even a little Photography. Impact:Launched the 1.0 product with more than 30 listings across 3 territories in the Bay area. The demand-side product surface entailed the emparty.com website, built with a React frontend, pulling from GCP backend, with listing data supplied from an Airtable CMS that I designed and managed. The UI included a search results landing/home page, the venue listing pages, integrated booking and payment flows, and transaction email comms. The supply-side product surface was an integrated booking management admin interface. Emparty was generating roughly $10K /mo in bookings at time of wind-down.Emparty folded May 2019.

Orange County, Ca, Us

Responsibilities:Launched growth initiatives targeting activation (onboarding, signup, login experience) and retention (user profile) optimization metrics. Retooled growth infrastructure stack (ESP, omnichannel migrations).Impact:• Native Onboarding Redesign & Federated Authentication: Signups increased +200% MoM; device location and notifications permission opt-in increased 10%.• Omnichannel Notification Infrastructure Integration: Large-scale product and marketing infrastructure migration from a legacy omnichannel provider to an enterprise-class service to act as the backbone for all outbound messaging to users.• ESP migration: Led email service provider migration to a new enterprise-class service that would improve deliverability rates from 60% to 98%.

Los Angeles, California, Us

Responsibilities: Third-party syndication (Apple News, Facebook Instant Articles, Yahoo, MSN, RSS), video infrastructure (OVP implementation and workflow), and various product redesigns (Billboard artist pages). Mobile optimization of existing content, emerging platform distribution opportunities, and video.Impact:• Apple News Distribution: Grew MoM audience 1400% in 14 months; grew push notification audience to +2MM users receiving 3-5 alerts daily• Aggregate Page Redesign: +220% increase of ad load per session; +190% increase of pageviews; +45% increase of session duration; +20% reduction of bounce rate.• List Page Redesign: +430% increase of pages per sessions; +300% increase of ad load per session; +66% increase of session duration; +50% reduction of bounce rate.

Los Angeles, California, Us

Created marketing-driven responsive web applications, website user recirculation optimization, and managing emerging user engagement tools (polls, quizzes, surveys, maps).

Los Angeles, California, Us

Worked with editorial and product teams to conceive and document new product features and specification. Strategically determined promotional tone and strategy for programming. Approved and logged technical bugs.