Director Of Marketing Communications And Content
Current- Responsible for developing comprehensive always-on paid media strategies, integrating audience strategy and an optimal channel mix, with clearly defined success metrics and KPIs.
- Managing and optimising paid search and media budgets, with a focus on maximising return on ad spend and overall ROI.
- Cultivating relationships with global and regional marketing leaders to formulate clear campaign strategies.
- Devising strategies to bolster omni-channel campaigns for both global and regional campaigns
- Leading a team in planning and executing marcomms campaigns, including paid search, paid social, display, and sponsored content campaigns across various regions and audiences.