• Responsible for developing comprehensive always-on paid media strategies, integrating audience strategy and an optimal channel mix, with clearly defined success metrics and KPIs.• Managing and optimising paid search and media budgets, with a focus on maximising return on ad spend and overall ROI.• Cultivating relationships with global and regional marketing leaders to formulate clear campaign strategies.• Devising strategies to bolster omni-channel campaigns for both global and regional campaigns• Leading a team in planning and executing marcomms campaigns, including paid search, paid social, display, and sponsored content campaigns across various regions and audiences.

Seconded to the Labour Party for the duration of the 2024 General Election

• I provide strategic communications, policy and public affairs consultancy to a range of organisations in the tech, financial services and energy sectors.• Advised on Brexit and no-deal planning for a range of clients including McDonald’s. • Experienced in planning, developing and executing organic and paid strategies across platforms (including Twitter, LinkedIn and Facebook) for B2B, political stakeholder and consumer audiences.• Specialist in providing digital insights and analytics to inform strategy and campaign planning for current clients and new business prospects, and reporting on campaign progress. Proficient in analytics tools Sysomos, Brandwatch and Talkwalker alongside Twitter and Facebook Analytics.

Working with a range of clients across various sectors, I have:• Developed political briefings and detailed policy analysis • Acted as digital lead for pitches and client meetings• Managed day-to-day activity for both PA and digital accounts• Secured meetings with tier one political stakeholders• Led client meetings and served as key point of contact for projects and deliverables• Delegated tasks and provided counsel to junior staff• Suggested new business initiatives, and flagged opportunities where appropriate