Developing Coffee and Tea Extract channel in Canada and Managing Food Service Coffee in the USA.- Grew sales by 11% in 2021 through new project development, share steal and securing new customers. - Supported development of solution for Javy Coffee generating $500K within 6 months with further line expansion projecting revenue growth to $1.5M.- Worked closely with Mark Anthony R&D for supply of tea extract for White Claw beverage line launch in parallel to three Canadian customers that launched their first tea based alcoholic beverages.- A large volume share steal with Lassonde grew revenue 10X and led to Finlays tea extracts being used for development of new beverage lines launching in 2022.- Maintained over 75% of pre-pandemic revenue through 2021 to Food Service distributors by onboarding new customers and SKU consolidation.

Sales Brokerage in Southern Ontario selling to Independent and Multi-Unit Retailers as well as Food Service Distributors for multiple retail and bulk Food Distributors.- Listed line of vegan cheese for Pilaros into Gordon Food Service and secured the first Ontario Food Service customer with a forecast estimate of $200K within the first year.- Expanded the distribution into new retail partners for WC&Co’s 5 product lines into over 20 multi-unit retail partners and key independents operators for soda beverages and complementary food lines in Southern Ontario resulting in a 50% increase in sales within 3 months worth $120K annually.- Continued expanding the distribution of Pilaros lines into multi-unit retail partners as well as adding new SKUs to existing partners.

Managing all sales in Southern Ontario to Retail Customers as well as Food Service Distributors.- Increased sales over 18% in 6 months through the acquisition of new retail customers as well as increasing same store sales through the expansion of SKUs listed.- Successfully launched a line of vegan cheese into multi-unit and independent retail customers while actively working to introduce to major retail partners and foodservice distributors.- Actively developing foodservice market with distributors such as Gordon Food Service, Flanagan as well as smaller regional independent partners.

Managing all sales in Canada to the Food Service and Office Coffee Service channels through a network of National and Regional distributors.— Responsible for all investment, sell-in and forecasting of coffee, machines and accessories to a network of two national and 6 regional distribution partners.— Implemented a sell-in approach in close partnership with all distribution partners. This includes direct involvement with key accounts in close partnership with their sales team to ensure the business is secured. The result has been an increase of sales of 50% to the core customer base through the end of 2017. — An increase of 200% (+$2MM) in sales was achieved through the strategic acquisition of Air Canada for on-board coffee service as well as to all Maple Leaf lounges in Canada and the USA.— Identified and added two regional distributors to service markets that were under penetrated. Held launch events with their sales organizations which included training. — Ensuring continued national technical coverage through the identification of regional partners that guarantee coverage.— Working closely with distributors to refocus on core channels to increase account acquisition and guarantee profitability.— Secured National Accounts such as Cora's and Four Seasons Hotels. Currently working on other opportunities with national presence.

Managed business development and brand awareness activities for a start-up firm dedicated to environmentally-centric technologies. Defined market positioning and supported the entire sales cycle for clients while concurrently pursuing distribution rights and identifying new market verticals in energy conservation sectors. — Created focused marketing presentations and raised brand awareness via major trade shows, effectively building a pipeline valued at $1M and signing 3 regional distributors.— Actively hunted, cold called and prospected, and converted a full 50% of cold call prospects into in-person meetings.— Sourced North American distribution rights for complementary technologies and secured agreements within an average of 4-6 weeks.— Presented technologies and solutions to engineers through C-level decision makers using a consultative sales style; closed the company's 1st contract with Toronto Pearson Airport with additional sales including Toronto Community Housing, the 2nd largest social housing provider in North America.

Developed American market and brand recognition of advanced high-fidelity training simulators and blended learning solutions focused on the mining sector. Created business cases to facilitate securing of budgets while engaging multiple client stakeholders.— Increased market presence by 79% for the company in line with the expansion strategy into the North American market. Strategically identified opportunities, made key value propositions and hosted product demonstration events.— Directly targeted customers and developed 3rd party eLearning partnerships that yielded positive product awareness. — Actively worked with 44% of market opportunities with a pipeline valued at $33M, and used targeted marketing to make connections with potential clients. — Created significant relationships with top tier firms (Freeport McMoran, Rio Tinto, Peabody Energy) and universities (University of Kentucky, University of Utah).

— Redirected expansion strategies and secured the existing customer base through comprehensive value positioning, resulting in successfully weathering the 2008 economic crisis and achieving 11% growth ($5.8M in revenue) over 3 years, from 2008 to 2011.— Achieved aggressive growth targets and increased retail sales channel 22% by redirecting retail distribution and focusing on product positioning and exposure. — Aligned sales strategies with the marketing team to introduce new products: the Iper Capsule and the Dammann tea line. Exceeded forecasts in the 1st year by 10%. — Negotiated sales exclusivity with Pusateri’s CEO for 6 months in exchange for a no-cost, full media launch. This marketing partnership led to $100K in revenue from a single sales channel in only 6 months. — Strengthened illy's partnership with Fairmont Hotels through a joint, brand focused, coast-to-coast promotion. Key performance indicators (KPIs) measuring customer engagement exceeded national averages by 100%, producing double ROI. — Personally oversaw and facilitated Canada’s marketing efforts, adjusting US-based marketing promotions for a Canadian audience – speaking directly to the Canadian customer.— Successfully developed partnerships with the 2010 Winter Olympics in Vancouver, gaining entry into the Italian Pavilion as the “official” coffee sponsor and reducing the initial out of pocket investment for this honor from $100K to $0.— Increased Ontario and Quebec market contract values by 300% (accounting for 67% of national sales) through targeted pursuit of strategic accounts, such as Fairmont Hotels, and penetrating the organization from operational staff to the CEO level, approaching clients as partners.— Secured contracts with Fairmont Hotels, Marriott Hotels, Park Hyatt Toronto, Whole Foods, Overwaitea Food Group, Loblaws, Metro, Longo's, and Sobeys.