Daniel Richter
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Daniel Richter Email & Phone Number

Director E-Commerce at Lekkerland SE
Location: Mülheim an Der Ruhr, North Rhine-Westphalia, Germany 10 work roles 1 school
1 work email found @aldi-nord.de LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Director E-Commerce
Location
Mülheim an Der Ruhr, North Rhine-Westphalia, Germany
Company size

Who is Daniel Richter? Overview

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Quick answer

Daniel Richter is listed as Director E-Commerce at Lekkerland SE, a with 1491 employees, based in Mülheim an Der Ruhr, North Rhine-Westphalia, Germany. AeroLeads shows a work email signal at aldi-nord.de and a matched LinkedIn profile for Daniel Richter.

Daniel Richter previously worked as Senior Director Customer Channels at Aldi Nord and Senior Director Customer Solutions & Omnichannel at Aldi Nord. Daniel Richter holds Kaufmann Im Einzelhandel from Galeria Kaufhof Heilbronn.

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Email format at Lekkerland SE

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{first}.{last}@aldi-nord.de
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Profile bio

About Daniel Richter

With over 25 years of management experience within the retail industry I gained extensive background in the domains of Sales, Procurement, E-Commerce and Loyalty/CRM which I have executed succesfully within multiple international retail companies. My expertise spans from business development to product management till the depths of IT. However my passion lies in building and leading agile high performing teams. Through digitalisation and transformation initiatives I have demonstrated my teams ability to elevate companies to the next level - in commercial and technical advancements.

Listed skills include Projektmanagement, Diy, Kundendienst, Einzelhandel, and 21 others.

Current workplace

Daniel Richter's current company

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Lekkerland SE
Lekkerland Se
Director E-Commerce
Mülheim, NRW, DE
Website
Employees
1491
AeroLeads page
10 roles

Daniel Richter work experience

A career timeline built from the work history available for this profile.

Senior Director Customer Channels

Current

- Leading 5 agile teams such as Websites, APPs, Digital Services, Support and Architecture reporting directly to the General Manager- Spearheading the development of a new Composable-Stack for various products and leading its implementation (MACH-Architecture)- Strong organizational growth and facilitating the evolution of agile product teams using methodologies such as OKR - Full insourcing from external service providers to internal colleagues in our Tech Hub in Krakow- Drove enhancements to the ALDI App encompassing Scan&Go, Self-Checkout and Cashierless Store - Developed Microservices for digital touchpoints incorporating E-Commerce functionalities such as search, product reminders, shopping list and store locators etc.

Apr 2023 - Present

Senior Director Customer Solutions & Omnichannel

- Led and managed a team of over 70 employees overseeing the Loyalty & CRM, Digital Touchpoints and E-Commerce departments reporting directly to the General Manager & CTO - Focus on product and technological aspects

Sep 2021 - May 2023

Vice President Multichannel (Loyalty, E-Commerce, Shopping Experience)

Sankt Wendel, Saarland, De

- Spearheaded and directed the Loyalty, CRM, E-Commerce and Shopping Experience teams reporting directly to the CEO.- Orchestrated the transformation of a small department (7 FTE) at Globus into a high-performing team spanning 50 FTE across 2 countries within a span of 3 years- for over 2 years without any terminations- Orchestrated the rapid implementation of the food pickup service on the spryker platform within 14 days, followed by subsequent rollout and international expansion to CZ- Developed the Digital Product Catalog on shopware featuring functionalities such as shopping lists, gift purchases, product finder and pre-order services etc. - Advanced the „Mein Globus“ Loyalty Program from its "basic" stage to becoming a leading program in Germany. Achieved this by merging Mein Globus with Payback as the first retailer- Lead the development of the Mein Globus App (rated 4.6) incorporating features like Scan & Go-Mobile and Loyalty- Established the CRM framework dedicated to achieving personalized communication (CDP)

Aug 2018 - Sep 2021

Head Of E-Business International, Online Logistics And Pim

Mannheim, Baden-Württemberg, De

- Cross-functional leadership of approximately 75 international colleagues reporting directly to the CEO and disciplinary and professional supervision of 12 team members- Overall responsibility for international E-Commerce rollout and business development, online logistics, and PIM system - Establishment and development of the international E-Commerce organisation- Established an international E-Commerce logistics network for Bauhaus with 3 locations in Czech Republic, Germany and Spain within a span of 12 months covering over 100,000 square meters- Developement and implementation of the Omni-Channel strategy, including Click & Collect- Leadership of the IT service provider, online logistics and the PIM team

Dec 2014 - Aug 2018

Head Of E-Business International

Bornheim, Rheinland-Pfalz, De

- Directed and spearheaded the E-Commerce internationalisation efforts for Hornbach's online shops with project teams above 100 colleagues- Formulated comprehensive rollout strategies and established organizational frameworks for expansion across various countries- Took on the mantle of overall project leadership for rollout initiatives coordinating efforts across multiple functional domains- Orchestrated cross-functional leadership of the global E-Business organization, ensuring seamless collaboration and execution- Managed the translation management department within the E-Business division ensuring effective localization strategies

May 2012 - Nov 2014

Fulfillment Manager

Köln, De

- Managed and led external service providers and internal departments (6 FTE) including supply chain, finance, payment methods management, customer service, data protection, legal and project management- Led the end-to-end project management for the successful Go-Live of the online shop- Conducted successful negotiations for the framework agreement with the strategic partner

Oct 2009 - Apr 2012

Strategic Buyer

Düsseldorf, De

- Developed the international sports private-label collection for all 34 Metro countries and retail channels including on-site sourcing from Asian suppliers and procurement of goods- Organized, consolidated and negotiated pricing for national and international product sample meetings leading to a quadrupling of import volume - Managed product development and procurement for sports footwear, sports hardware and sportswear

Mar 2007 - Sep 2009

Sales

Essen, De

- Education and Training for Departmental Leadership (Focus on Sports and Footwear)- Degree: Retail Sales Specialist- Galeria Kaufhof in Heilbronn, Nuremberg, Düren and Worms

Sep 2001 - Feb 2007

Management Trainee Mgb Shanghai

Düsseldorf, De

- Led comprehensive sourcing initiatives as a specialist within the sports department Managed projects in collaboration with international buyers from the Metro Group and local suppliers

Mar 2006 - Sep 2006
Team & coworkers

Colleagues at Lekkerland SE

Other employees you can reach at lekkerland.com. View company contacts for 1491 employees →

1 education record

Daniel Richter education

  • Galeria Kaufhof Heilbronn
    Galeria Kaufhof Heilbronn
    Kaufmann Im Einzelhandel
FAQ

Frequently asked questions about Daniel Richter

Quick answers generated from the profile data available on this page.

What company does Daniel Richter work for?

Daniel Richter works for Lekkerland SE.

What is Daniel Richter's role at Lekkerland SE?

Daniel Richter is listed as Director E-Commerce at Lekkerland SE.

What is Daniel Richter's email address?

AeroLeads has found 1 work email signal at @aldi-nord.de for Daniel Richter at Lekkerland SE.

Where is Daniel Richter based?

Daniel Richter is based in Mülheim an Der Ruhr, North Rhine-Westphalia, Germany while working with Lekkerland SE.

What companies has Daniel Richter worked for?

Daniel Richter has worked for Lekkerland Se, Aldi Nord, Globus Sb-Warenhaus Holding Gmbh & Co. Kg, Bauhaus Deutschland, and Hornbach Baumarkt Ag.

Who are Daniel Richter's colleagues at Lekkerland SE?

Daniel Richter's colleagues at Lekkerland SE include Uli Rehbein, Dorothee Wiere, Victoria Wendt, Giusi Berngruber, and Nicola Müller.

How can I contact Daniel Richter?

You can use AeroLeads to view verified contact signals for Daniel Richter at Lekkerland SE, including work email, phone, and LinkedIn data when available.

What schools did Daniel Richter attend?

Daniel Richter holds Kaufmann Im Einzelhandel from Galeria Kaufhof Heilbronn.

What skills is Daniel Richter known for?

Daniel Richter is listed with skills including Projektmanagement, Diy, Kundendienst, Einzelhandel, Einkauf, Logistik, Vertrieb, and Produktionsmanagement.

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