Highway is a creative brand agency with a global scope, creating brand identities and experiences through physical environments, digital and print.Case examples:TOYOTAIn charge of implementing Toyota Europe's (TME) new interior concept at Sweden's 85 Toyota retailers. Including concept development and adaption with regards to the local market - to optimize the sales process and customer experience at the retailers. As well as being a project manager on sight at the retailers during the rebuilding face, to make sure that the rebuild complies with the new interior concept.The implementation of the interior concept has been praised for its effectiveness and good results, as well as how it was adapted to suit the specific needs of the Swedish market. Praise coming from both Toyota Sweden and Toyota Europe.JOABProject managed and developed a new physical identitey and communication concept for JOAB:s different customer touch points and work areas, such as receptions, office spaces and factories.JOAB now has an identity and physical communication platform that they feel proud of. Both in the way it was executed and how it helps to promote JOAB:s values, when interacting with customers at the different touch points.

Företagarna is Sweden's largest organisation for small and medium size businesses. I was in charge of creating and managing some of Företaganars biggest national events.Case examples:MISSTAGENS MÄSTAREManaging and marketing Företagarnas most successfull event, the roadshow Misstagens Mästare. It started in 2012 and I became its project manager in 2013. Taking the road show Misstagens Mästare to the next level i terms of number of visitors, market reach, reshaping how it was being communicated - mostly through effective online marketing. The roadshow visited cities like Stockholm, Västerås and Norrköping. Enjoying plenty of press coverage including Dagens Industri. With profiled speakers like Per Holknekt, Emma Wiklund, Thomas Bodström, and Jens Spendrups.I also developed and designed all of the communication materials, including; social media marketing, SEO, website development, traditional print ads, direct marketing, as well as radio commercialsMIN VALAFFISCHManaging Företagarnas big event "Min Valaffisch" held in Stockholm for the 2014 Swedish national election. Apart from project managing the event, I developed related social media marketing, SEO, traditional print ads, direct marketing.

Together with two partners, started a new furniture brand called ARTIQ Furniture. I developed and designed the furniture as well as being in charge of fair participation, website and brand communication. Exhibited twice at Stockholm Furniture Fair in 2011 and 2012. The high quality furniture was produced in Asia and sold both online and at selected stories, for example at; EM, Furniturebox.se, Confidentliving.se and Lamaison.se.

Procter & Gamble is a world leader in consumer products such as Gillette, Head&Shoulders, Braun, Pampers and many more.As an Artwork & Material Planner for the Nordic Customization Team I planned for the implementation of new in store communication materials, such as displays and product stands, throughout the Nordic markets.As well as being in charge of the purchasing planning of materials used to produce the communication. Highlight:Part of implementing a new system for project managment and purchase control, resulting in a 53 000 Euro saving for P&G.

Cylinda is one Swedens most well respected producers of household appliances.I was in charge of coordinating Cylinda’s environmental work with suppliers, working with product documentation, with regards to REACH and other legaslation. As well as developing strategies on how to communicate Cylinda’s environmental commitment to customers and the sales organization - to generat maximum revenue from Cylindas excellent enviroment-friendly reputation. Highlight: Cylinda is now a leader in communicating environmental and product information internally and to customers.

Windforce is a clean-tech start-up company working with smal scale renewable energy from solar and wind.I joined the team right when the company was launched, in charge of creating a marketing strategy based on using reference customers as promoters as well as the internet and social media. I also created the graphic profile and website for the company.Highlights: In its first year of operations the company sold products at a value of 700 000SEK, with zero marketing budget. Thanks to the above mentioned marketing strategy using ambassadors and social media.Seleced by Business Sweden to interact with similar companies in an exchange program with Spain.

In charge of developing a new exterior and interior design for the company’s concept for a future caravan.

Assisting the broker during sales of houses. Part-time job during my master’s studies in Jönköping. A high degree of service and human interaction made the job fun and interesting.

Summer job, working with logistics and packaging at the paper production plant Edet Bruk.

Part-time and summer job during my bachelor's studies. Warehouse worker at the international packaging unit at the factory in Gothenburg. Working with packaging and logistics for export markets.