Biggest consultancy company focused on solutions for the retail market. Headquartered in Minneapolis, Minnesota, US with operations in over 16 countries, +1000 employees worldwide, +150 retail clients worldwide, +25 years attending the retail market, revenue of approximately $136.5 million dollars. New business generation, managed client relationships, facilitated seamless communication and collaboration between clients and vendors.Achievements:• Pioneered and executed successful new business ventures with Coppel (Mexico’s major department store), Zcape (an emerging digital commercialization company led by former Soriana’s Commercial VP), Farmacias del Ahorro (national pharmacy chain with +1,600 POS), Office Depot (office supplies).• Strengthened relationships with current clients such as Grupo García - Cuidado con el Perro (apparel), C&A (apparel), Waldo’s (one dollar store format), 7-Eleven (convenience store), resulting in expanded business opportunities and increased revenue through effective communication and strategic collaboration.• Strategically forged partnerships with technology industry leaders: Relex (supply chain management solutions), Zindigo (social commerce solutions), DemandTec (cloud-based analytics solutions), and Vtex (cloud-based e-commerce platform), SnowFlake (storing and analyzing large volumes of data platform), Oracle (database management systems, cloud services, retail software), to expand the products and services portfolio.

Collaborated with small and medium-sized companies to enhance marketing, commercial strategies, and strategicplanning, boosting key performance indicators (KPIs).2019-2021:• Crafted an expansion strategy for a novel training tool for delivery drivers, facilitating market penetration.• Conducted an influential study on Mexican market influencers, presenting findings at the ANTAD Talentum 2019symposium and in marketing publications.2014-2017:• Orchestrated successful marketing campaigns, enhancing the image and penetration of several organizations, including ahuman resources outsourcing company.• Devised a winning strategy for a new convenience store, resulting in the successful launch of five new stores with the newmodel.2007-2011:• Defined a strategy to reduce the oldest inventory by 10% in an automotive company.• Implemented an organizational climate survey in an automotive company managing to identify the critical points to besolved in the organization.• Defined the commercial strategy and product portfolio for a new convenience store launching 5 stores with this newmodel.• Structured the agenda for the category management program for ITESM (Instituto Tecnológico y de Estudios Superioresde Monterrey).

Company specialized in providing artificial intelligence (AI) solutions for the retail industry. Based in Boston, Massachusetts, USA, has presence in +70 countries generating revenue of approximately $300 million dollars. Oversaw operations and managed the Mexico and Central America office, actively seeking and capitalizing on business opportunities.Achievements:• Led the launch of a new AI solutions company in the Mexican market, overseeing strategic initiatives and ensuring successful market entry in less than one year.• Spearheaded the public relations strategy, delivering lectures, interviews, and magazine features, while establishing a win-win alliance with ANTAD (National Self Service and Department Store Association).• Facilitated market entry by establishing strategic partnerships and introducing Symphony to diverse industries such as retail (national chains: Walmart, La Comer, Chedraui, Soriana; regional chains: Casa Ley, Artelli, Super del Norte, Automercado - Costa Rica); convenience stores (Oxxo), pharmacy chains (Farmacia San Pablo, Farmacias Benavides); department stores (Liverpool); specialized stores (Petco, Grupo Martí, Autozone).

Global software company specialized in providing decision-making platforms, integrating business intelligence (BI), corporate performance management, and predictive analytics. Based in Chiasso, Switzerland. Championed marketing strategies and client coaching.Achievements:• Revolutionized marketing strategies by strategically coaching clients on industry best practices, customizing approaches to precisely meet their unique needs.• Proactively identified and pursued new market opportunities, successfully establishing and fostering relationships with a diverse clientele: retail (Walmart, Chedraui), aeronautics (Interjet), department stores (Vianna).

Former distributor in Mexico of Akamai Technologies, provider of content delivery and streaming (CDN) services for the delivery of media, software and cloud security solutions. Responsible for the commercial strategy for Mexico. Evaluation of the commercial feasibility of the content distribution network (CDN) service. Business development.Achievements:• Revitalized the company's business strategy by implementing customer-centric initiatives aimed at enhancing the overall customer experience.• Augmented the company's strategic approach by orchestrating a 60% expansion of the prospects portfolio (retail - Walmart, press - El Financiero, banking - Ixe, government - Tourism Ministry).

Market research company specialized in developing big data solutions and predictive analytics for retail and fast moving consumer goods (FMCG) manufacturers. Prior to Venezuela's recession: +1500 employees, presence in 12 countries in LATAM. Responsible for the Latin American and Caribbean Region consisting of 9 operating sites (Mexico, Brazil, Argentina, Chile, Guatemala, Costa Rica, Peru, Puerto Rico, Venezuela). Definition of product strategy, and creation of new distribution channels. Business development. Customer training in ECR (Efficient Consumer Response), merchandising and CRM (Customer Relationship Management).Achievements:• Launched five new planograming products in my region in three years.• Managed to increase the market share of my region by 8%.• Improved the collaboration between the countries in my charge by increasing the participation of the brand by 4%.• Developed new distributors of my product in Mexico, Chile and Brazil increasing sales 17%.• Achieved the collection of 60% of the past due portfolio of a distributor in Argentina.• Implemented improvements in communication between the countries in my charge and headquarters managing to breakwork silos.

Market research company specialized in developing big data solutions and predictive analytics for retail and fast moving consumer goods (FMCG) manufacturers. Prior to Venezuela's recession: +1500 employees, presence in 12 countries in LATAM. Consultant in category management, merchandising, ECR (Efficient Consumer Response) and shelf management for retailers and fast moving consumer goods (FMCG) manufacturers.Achievements:• Introduced and implemented the concepts of Category Management, Efficient Consumer Response and Customer Relationship Management, obtaining recognition as an expert in the retail market. • Managed to reduce days of supply of the self-service chains by 58% (from 12 to 5 days). • Increased sales of planning services and products by 15% and market share by 60%.• Developed the strategy for the sale of software in the largest retailer in Venezuela, obtaining the immediate sale of 5licenses.• Formed and developed high performance teams achieving their professional growth.