𝐖𝐇𝐀𝐓 𝐈 𝐃𝐎:🔹 Manage online campaigns targeting global markets, overseeing budgets exceeding $𝟓𝟎𝟎,𝟎𝟎𝟎 for in-app and web traffic.🔹 Lead strategic initiatives across 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬, 𝐌𝐞𝐭𝐚, 𝐓𝐰𝐢𝐭𝐭𝐞𝐫, 𝐓𝐢𝐤𝐓𝐨𝐤 and ad networks, ensuring alignment with key performance metrics.🔹 Direct retargeting activities, devising comprehensive strategies for media and financial planning.𝐏𝐑𝐎𝐁𝐋𝐄𝐌𝐒 𝐈 𝐒𝐎𝐋𝐕𝐄:🔹 Build marketing funnels from the ground up based on business profile and lead all POC activities till the profit stage.🔹Make attribution activities clear and transparent by Implementing advanced incrementality mechanics to measure and validate campaign success.🔹 Create and manage all ad-related assets by liaising with design and content creation teams to ensure campaign objectives align.𝐒𝐎𝐋𝐔𝐓𝐈𝐎𝐍𝐒 𝐈 𝐇𝐀𝐕𝐄 𝐂𝐑𝐄𝐀𝐓𝐄𝐃:🔹 Managed a network of 𝟑𝟎+ 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬, optimizing reach and engagement.🔹 Spearheaded integration efforts of external tools (from data collecting to analytics) in the marketing ecosystem, enhancing user attribution models.𝐓𝐎𝐎𝐋𝐒 𝐈 𝐔𝐒𝐄:🔸 Skilled in data science, SQL, Adobe Creative Suite, Jira.🔸 Experienced SAPs and attribution/analytics platforms such as AppsFlyer, Cachava, SEMRush, CleverTap and Salesforce✍ Feel free to contact me via direct message or by 𝐝𝐚𝐧𝐫𝐨𝐧𝐢𝐧@𝐠𝐦𝐚𝐢𝐥.𝐜𝐨𝐦