Daniel Rothman Email & Phone Number

Nyc, Ny

Nyc

• Chief commercial marketing leader in the US - exceeded sales targets 4 years running o Develop B2B focused marketing program for FT brand – including new creative messaging, media placement in print, online, outdoor and experientialo Responsible for trade marketing, sales tools, email marketing, paid and partner media sponsorships and client / industry events o Lead and direct 4 insights and marketing professionso Manage a budget of $1 million• Chief insights leader in… Show more • Chief commercial marketing leader in the US - exceeded sales targets 4 years running o Develop B2B focused marketing program for FT brand – including new creative messaging, media placement in print, online, outdoor and experientialo Responsible for trade marketing, sales tools, email marketing, paid and partner media sponsorships and client / industry events o Lead and direct 4 insights and marketing professionso Manage a budget of $1 million• Chief insights leader in the US - devise insights to motivate clients / sales developmento Developed the FT GIST program - a series of Global Impact Studies that measure brand awareness, usage, preference, purchase process key-drivers, and other actionable insights - driving category and brand advertiser insights for 10 vertical categories o Lead all bespoke client insight programs in the US - including brand studies, creative testing, and advertising effectiveness for the world’s leading brands such as RBC, CME Group, and Northern Trusto Deliver thought leading, actionable, sales enabling insight presentations at various industry events, as well as 50+ agency and client meetings (typically C-Suites) per yearo Create thought leadership programs - developed the FT Cornerstone Insights program, a series of independently commissioned thought leadership pieces. Projects include the FT HALO Study exploring the power of established vs. emerging digital environments o Measure brand success - manage all advertising effectiveness programs for both print and digital media, including the development of a custom normative (FT benchmark) databaseo Built audience and ROI models - co-developed FT ADGA, an “industry first” print and digital Average Daily Global Audience model to prove the value of cross platform advertising o Key member of the team that proved the ROI of the FT.com innovative CPH (Cost Per Hour) time based selling model, and assist in sales to prospective advertisers Show less

Nyc, Ny

• Extensive experience using syndicated research tools including: IPSOS Elite, Global Business Elite Surveys, US and European Opinion Leaders Survey, Nielsen Online Advertising Effectivness (VIZU), @Plan, Telmar, MOAT, Media Radar, etc.

Nyc, Ny

Ms, Business Management

Ba, Economics