Daniel Ruiz Email & Phone Number

Miami, Florida, United States

Miami, Florida, United States

The Doral Yard is a premier 25000 sq. ft. entertainment destination boasting a food hall with 8 different food vendors, 3 bars, a full-service restaurant and live entertainment multiple times a week generating 12M+ in revenue as of now. -Crafted the new vision and mission.-Created and executed the strategic master growth plan-Designed and achieved new financial goals for all verticals of the conglomerate.-Restructured the company’s team, from C level executives to hourly team members-Increased EBITDA by over 15% in under a year-Reduced operating costs by 72% across the company in 9 months-Implemented and ensured standardization of all systems and processes inclusive of kitchen practices, bar programs and people systems.-Reclaimed position as the city of Doral’s premier entertainment destination included the city’s award for best outdoor dining.-Decreased labor cost from 72% to 40% in 8 months whilst improving salary and hourly wages of the team members- Oversaw and assisted all culinary operations and bars in new menu design, offers and product launches.

Miami, Florida, United States

Be Hospitality is a F&B investment group based in Miami, owns Brickell’s B Bistro + Bakery and more.-Direct oversight of 4 different concepts with 100+ employees.- Went from 1.7MM dollars in revenue in 2017 to 8MM dollars in 2022-Restructured culinary, operational and financial aspects of the entire company toward efficiency and profitability, leading EBITDA to 12 times growth.-Redesigned culinary offer towards target market requirements.-Personally reengineered and streamlined all existing menus achieving maximum profitability.-BOH restructuring to guarantee consistency and speed merged with creative cooking practices achieving and average of 1 plate per minute.-Decreased labor cost from 43% to 31% in 4 months whilst improving salary and hourly wages of the team members-Projected and executed strategic master growth and development plan for the investment group.-Implemented efficiency driven processes and policies for all areas of the company.-Developed new income streams such as wholesale division, private events, ghost kitchens and strong delivery platform presence.-Implemented highest in industry service standards through standardized processes paired with mindset change and one on one training.-Launched ultra-successful comprehensive marketing strategy to increase brand visibility and exposure.-Created strategic partnerships with powerful local brands such as Pura Vida, Panther Coffee and others.-Created and implemented policy handbooks, operating procedures, employee handbooks, safety manuals, SOP’s to ensure excellence in restaurant operations across the board.-Achieved highest service ratings on Yelp, Google Review, TripAdvisor from 3.0 to 4.5+ stars on average and highly regarded features on relevant national and international media outlets including: “world’s best 50”, Eater Magazine, Food & Wine magazine, Telemundo, Snapchat and more.

Key West, Florida, United States

Surfside Coffee owns and operates 82 stores across Florida, I was handed the challenge to turn around, in one year, the Florida Keys operations which had 3 of the bottom 10 Dunkin’s nationwide. This was a taskforce assignment. -Developed strategic plan to recuperate and reposition 4 business units.-Restructured all stores layout bringing wait times down by 50%-Personally retrained store managers, assistant managers, shift leaders and attendants increasing order accuracy from 60% to 93%-Replaced all non-compliant employees (Roughly 40%), personally interviewed and hired new team members.-Increased profitability from 3% to 21%-Increased overall corporate service score from 9 points to 78 points (on 100 scale)-Profound community involvement activities to regain sympathy and trust from locals -Achieved and exceeded all KPI’s demanded from corporate and franchisee, leaving the units in the top 40% of company performance after being in the bottom 1%

Miami/Fort Lauderdale Area

In under 3 years, I was able to grow a single unit company into 6 stores with 2 additional LOI´s signed. -I was handed a depleted and unprofitable single unit which was quickly turned around and became the model for the subsequent success.-Initial EBITDA was -4% and lead it to 16% within 6 months-Developed and executed strategic market penetration strategy for an international franchise (300+ units abroad)-Ensured Proper Financial development and growth for all restaurants-Established, achieved and exceeded KPIs' -Prepared and managed annual company and store budgets along with forecasts, managing over 10MM dollars -Reviewed, drafted and managed wide range of commercial agreements in all aspects related to the business -Ensured operational excellence in HR and guarantee that we are compliant with local laws and have fair and consistent internal policies -Coached general managers to develop their full potential and lead to success -Created and implemented policy handbooks, operating procedures, employee handbooks, safety manuals, SOP’s.-Optimized and enhanced day to day operations in stores to minimize wait times -Established meaningful relationships with investors, franchisees, employees and customers for the constant benefit of the company's reputation worldwide -Guaranteed the quality of products and services to wholesale customers and end customers -Coordinated international logistics for the reception of consumer goods sold at the company stores -Negotiated with national and international suppliers/vendors -Real estate negotiation -Construction and project management supervision-Successfully created and implemented branding strategies -Designed and implemented wholesale division

Houston

With 30+ locations and 7 different concepts ranging from high-end made from scratch kitchens to local high-volume bars within the company, this position required audacity and skills to train, guide and lead 4 General Managers for their own concepts with total revenues going over 10MM dollars, additional to this, I oversaw increasing large private corporate event in the Houston area. -Successfully responsible for financial performance and accurate operation of all restaurants and bars assigned -Soliciting and executing private events, done successfully for major organizations like Deloitte, Shell, Wells Fargo, Chevron, Young Professionals of Houston, Houston Food Bank, The Houston Dynamo and many others. -Creating, establishing and maintaining highest level of customer satisfaction -Enhance customer relation and experience. -Create, develop and implement strategies to standardize service and general operations. -Ensure product quality to maintain customer satisfaction levels. -Media promotion - Brainstorming sessions -Manage budgets for different departments as well as P&L -Data analysis and projection -Lead and motivate a staff of 400+ team members

Bolivia

Factory is the biggest and most profitable F&B company in BoliviaAs ROM for Factory I was in charge of the opening of the restaurant, from its construction well into daily operations. As the company did not yet hire a General Manager I over took those responsibilities and developed effective relationships with local and national marketers, -Provided strategic planning for the company-Menu analysis and layout, item selection. -Created, developed and implemented customer insight tools for key feedback -Contacted and developed excellent, long lasting relations with all suppliers.-Implemented self created innovative and efficient manuals and handbooks for all employees in order to standardize procedures across the company.-Deciding, approving and overseeing all marketing initiatives including traditional media, social media and signage throughout the city.-Lead and managed focus groups prior to opening the company.-Data analysis from technical feedback in order to develop and enhance existing policies and processes regarding service, operation and sales.-Coached managers in P&L statement understanding and budgeting.

Bachelor'S Degree, Hospitality Administration/Management, 4.0

Associate'S Degree, Marketing

Activities and Societies: UPB Charity

Specialization Course, Relationship Marketing & Customer Service

Education record

Education record