On assignment via Trust in Soda

The Quantum Metric platform empowers a customer-centric culture, using quantified empathy to align business and technical teams to effectively prioritise customers needs based on business impact . Today, Quantum Metric captures insights from 29 percent of the world’s internet users, supporting internationally recognised brands in e-Commerce and retail, travel, financial services and telecommunications.Joining the EMEA Marketing team my role was to set up the localisation efforts for EMEA, supporting establishing teams in continental Europe (DACH and IBERIA) as well as aligning with marketing, web and studio design teams in the US through introducing workflows, processes and standards.My tasks and achievements include the following:- Develop localisation strategy and approach including KPIs including identifying localisation requirements for Quantum Metric in order to be successful in EMEA- Setting up localisation department with TMS, glossary, term base, style guideActing as vendor manager including finding suppliers, vetting, negotiating and maintaining relationship as well as onboarding- Working closely with the US based web team to identify an international web strategy including asset and media localisation- Introducing workflows to enable digital, demand and nurture marketing campaigns to launch across several regions simultaneously- Embedding localisation process between product, integrated, content and field marketing to ensure lead generation- Supporting Events and Experience Marketing for regional events- Owning and managing localisation budget- Collaborating with regional offices and marketing teams to support local efforts with localisation

- Setting up the localisation department for Ocado Technology and the wider business- Introducing workflows and guidelines internally to champion localisation- External vendor selection and vendor vetting- Working with 50+ development teams across Ocado Technology- Managing team of Localisation Engineers and Project Managers- Defining localisation strategy through ownership creation and technology adoption- Introducing quality check procedures- Supporting other departments such as Client Services, Health & Safety, Handling Robotics as well as International People's Team- Reporting localisation metrics to senior management - Setting up SLA and SLO models for localisation and internationalisation- Exploring maturity model for localisation

- Setting up App Annie's EMEA localisation department from scratch within 4 weeeks of starting.- Developing a localisation strategy for our product and marketing efforts (digital marketing, nuturing campaigns, webinars) across the EMEA region- Vendor vetting and training- Introducing workflows and processes across the corporation- Adding SEO to boost EMEA's regional search engine performance- Team supervision and mentoring regarding budget discipline and PO process- Maintaining EMEA Marketing budget together with VP Marketing and aligning regularly with financial planning and analysis department (FP&A)App Annie provides the most trusted data and insights in the market - downloads, revenue, usage and demographic data, marketing - on more than 6 million apps to help business build their mobile strategy.More than 50% of revenue on the app stores is generated by App Annie customers and more than 1,000,000 professionals use the App Annie platform every day - which is today’s indispensable reference in the world app economy.

- Setting up localisation department from scratch- Act as communication hub between production, artwork, brand, marketing, operations and senior management for localisation status updates- Planning software localisation from design and pre-production phases - Defining localisation strategy (including tasks, sequence of tasks, tools, quality standards, budget, and skus) - Managing and mentoring direct reports - Manage the localisation issues coming from QA and proactively address these atprocess level - Tracking progress against scheduled milestones and deadlines - Analyzing work flows - Improving as well as streamlining procedures with regards to localisation - Arranging and managing international voice recordings including casting sessions- Managing the localisation of the company’s online presence as well as product websites- Managing the localisation of all marketing and creative materials (dev diaries, newsletters,trailers, DVD liners etc.)- External localisation vendor vetting- Internal and external communication hub with regards to age ratings including assessment of early code on age rating certification as well as identifying dependencies as well as liaising with stakeholders in age rating submissionsCodemasters is a leading developer and publisher of games for all platforms including Microsoft XBOX ONE™, Sony® Playstation ® 4, PC and mobile devices- dedicated to creating high quality and innovative games.Around the world, Codemasters employs over 300 people in development and publishing. We have two development studios in the UK– one at our Warwickshire HQ, one in Birmingham plus three studios based in Malaysia (art), India (QA) and Malta (mobile).Codemasters is an iconic brand and will continue to innovate and inspire fans with high quality racing games for many years to come.

- Managing the localization of several video games on multiple platforms including mobile- Project tracking- Coordinating and managing translation requests from publishers and developers- Proofreading and checking delivered translations

Coordination of translation teams (up to five internal/external translators perproject)- Editing of translation carried out by external translators (English into German).- Translation of in-game text from English into German- Creating and updating glossary databases- Translation and editing of manuals and packaging texts- Reviewing in-game textI worked on more than 50 titles in this position and name just a few:Super Mario Sunshine, Pokemon Series, F-Zero GX, Mario Kart DS, Paper Mario 2, Animal Crossing Wild West, Nintendogs