Daniel S. Redler work email
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Accomplished marketing and sales professional with 30+ years of experience with strategic planning, segmented analytics, developing and implementing marketing programs for Fortune 500 companies. Creative leader, strategic thinker with strong people and project management skills with a strong focus on meeting business objectives and earning client confidence. Dedicated team player with excellent budget management, strategic planning, relationship building and written/verbal communication skills, with a history of continually being given more customers, responsibility and special projects. Leading sustainability initiatives and development with on-site foodservice and vending partners.Specialties: Managed PL for product lines and region sales.Developed and managed NASCAR racing program for a selling organizationLead/manage marketing strategy and execution for Retail and Foodservice customers around packaged and dispensed goods. Big box, small box, convenience, dollar, QSR, FSR, Midscale, FC, On-site, Military Channel, Cruse Channel, Theatre Channel. Vending, Foodservice and Retail Shopper Marketing.
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Director, National Sales FoodserviceThe Coca-Cola Company Jan 2024 - PresentAtlanta, Ga, Us -
Sr. Customer Growth ManagerThe Coca-Cola Company Jan 2021 - Aug 2021Atlanta, Ga, Us
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Sr. Customer Marketing ManagerThe Coca-Cola Company May 2001 - Jan 2021Atlanta, Ga, UsSenior Customer Marketing Manager – East Zone Cruise Channel (Royal Caribbean, Celebrity Cruises, Carnival, Princess, Holland America) Waffle House, Zaxby's, Focus Brands, Moe's, Carvel, Popeyes, Zaxby's, The Krystal Co. Foodservice Division, Raving Brands, 05 - Present Moe’s, Atlanta Bread Company, Zaxby’s and Pilot Travel Centers Senior Shopper Marketing Manager – World Wide Military Team, USO Partnership, Value Channel, US Airways 11/06 – 05/07Senior Shopper Marketing Manager - World Wide Military Team, USO Partnership 6/06 - 11/06Senior Customer Marketing Manager - World Wide Military Team, USO Partnership 3/05 - 6/06Senior Customer Marketing Manager -Sodexo, CCE Healthcare, Little Caesars 1/03 - 3/05
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Sr. Manager, Customer MarketingThe Coca-Cola Company, North America Jan 2015 - Jan 2021
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New Business Development Manager:Siemens Feb 2000 - May 2001Munich, DeResponsible for initiating relationships with other companies for the purpose of creating co-marketing relationships, brand labeling agreements, and Internet partnerships. Developed expanded marketing opportunities that were strategically in line with the development of brand strategies and market position, and coordinated and developed these opportunities through promotional programs, brand image and market leverage. -
Manager, Motor Sports Marketing:Siemens Feb 1997 - May 2001Munich, DeManaged $2 million Major Associate Sponsorship of a NASCAR Winston Cup race team and $500,000 Primary Sponsorship of Busch Grand National team. Programs were designed to create brand awareness in the electrical market, consumer brand awareness at the retail level, and provide opportunities for entertainment of key clients, relationship building and business to business relationships with other NASCAR sponsors. Solely responsible for developing the annual program and creating the marketing tools and promotions necessary to market the Siemens Racing Program.
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Regional Marketing Manager:Siemens Jul 1994 - Feb 2000Munich, DeManaged $65 million in sales for the eastern region of the Residential Products Division. Solely responsible for market analysis, channel analysis, strategy development and marketing support programs for the retail and wholesale channels. Recommended the development and introduction of new products. Maintained an analysis of area and regional profitability. Developed, implemented and maintained the Murray and Siemens Intranet and Internet websites. Provided direction in the development of advertising, promotional, technical, and sales literature programs to support residential market requirements. Designed and implemented market specific regional and national promotional programs for both brands.
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Motor Sports Mkt Mgr/New Business Development MgrSiemens Energy & Automation 1994 - 2001Developed, executed and ran a major associate sponsorship NASCAR racing program for Siemens.
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Marketing Representative:Pass & Seymour Dec 1991 - Jul 1994Managed a $1.5 million territory in Atlanta and northwestern Georgia. Sales grew to 24% above previous total year sales. Called on set distribution through Electrical Wholesale Distributors. Responsible for generating new corporate presentations and technical demonstrations to electrical contractors, electrical engineers, hospitals, OEMs and in-Marketing Representative Advisory Council.
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Field Product Specialist:Pass & Seymour Jun 1990 - Dec 1991Developed and established eastern North Carolina and South Carolina territory. Established and maintained relationships throughout the electrical distribution network, promoted products through contractors, hospitals OEMs, industrials and government agencies. Conducted product training classes and technical presentations for electrical engineers and contractors. Field trained new hires.
Daniel S. Redler Skills
Daniel S. Redler Education Details
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The University Of KansasBusiness & Communications -
Westside High SchoolLiberal Arts
Frequently Asked Questions about Daniel S. Redler
What company does Daniel S. Redler work for?
Daniel S. Redler works for The Coca-Cola Company
What is Daniel S. Redler's role at the current company?
Daniel S. Redler's current role is The Coca-Cola Company.
What is Daniel S. Redler's email address?
Daniel S. Redler's email address is dr****@****.ko.com
What is Daniel S. Redler's direct phone number?
Daniel S. Redler's direct phone number is +140467*****
What schools did Daniel S. Redler attend?
Daniel S. Redler attended The University Of Kansas, Westside High School.
What are some of Daniel S. Redler's interests?
Daniel S. Redler has interest in Traveling And Sports With My Children, Skiing, Water Skiing, Environment, Camping, Tennis, Golf, Arts And Culture, Animal Welfare.
What skills is Daniel S. Redler known for?
Daniel S. Redler has skills like Marketing Strategy, Shopper Marketing, Customer Insight, Marketing Research, Consumer Products, Brand Management, Marketing, Retail, Sales, Sales Operations, Trade Marketing, Strategy.
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