Daniel Sanchez Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

Mexico City, Mexico

Bogota, D.C., Capital District, Colombia

• Created a financial dashboard which allows to visualize key information about the financial health of a company and its performance against its competitors. Generating visualizations and metrics allowing the team to.
• Responsible for the design and creation of a model cost dashboard that allows the client to easily visualize costs through different metrics and indicators. In addition, I was part of the design of the new cost model.

Bogotá D.C. Area, Colombia

• Participated in the design of a sectorial business plan based on existing capabilities oriented to boost the productive transformation of the plastics and paints; basic chemicals; pharmaceutical; and construction.
• Responsible for assessing the value of the infrastructure rental business of a leading service company in the sector to telecommunications companies and evaluating the optimal development model for this line of business.
• Supported and responsible for evaluating the reasonableness of the effort associated with the provision of various services by a leading utility company to other companies within the sector.

Bogotá D.C. Area, Colombia

• Creation and development of a new commercial strategy that leveraged insights gathered through data analysis of the business and its previous trend over the years, along with predicted trends, generating greater.
• Through the execution of digital campaigns, sales increased by 4% per month and customer retention increased by 5%.

Miami/Fort Lauderdale Area

• Using the data collected through the CRM, I created a lead clustering based on demographics which allowed the team to accelerate the lead nurturing process with a better customer service.
• Collaborate with the marketing team in the creation of social media campaigns for LATAM by retargeting demographics and in turn reducing the acquisition cost per lead by 37%.
• Create reports on the main KPIs of different social media campaigns using different tools and analyzing the effectiveness of these.

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General, Junior

Certificate, Social Media And E-Marketing Analytics

This certificate program covers the key concepts and strategies to build both your social media and E-marketing analytics expertise..