• Created a financial dashboard which allows to visualize key information about the financial health of a company and its performance against its competitors. Generating visualizations and metrics allowing the team to discover insights and trends easily and 20 times faster.• Responsible for the design and creation of a model cost dashboard that allows the client to easily visualize costs through different metrics and indicators. In addition, I was part of the design of the new cost model strategy for a leading veterinary products laboratory in the region.

• Participated in the design of a sectorial business plan based on existing capabilities oriented to boost the productive transformation of the plastics and paints; basic chemicals; pharmaceutical; and construction industries in Colombia.• Responsible for assessing the value of the infrastructure rental business of a leading service company in the sector to telecommunications companies and evaluating the optimal development model for this line of business.• Supported and responsible for evaluating the reasonableness of the effort associated with the provision of various services by a leading utility company to other companies within the sector.

• Creation and development of a new commercial strategy that leveraged insights gathered through data analysis of the business and its previous trend over the years, along with predicted trends, generating greater competitiveness and presence in digital spaces through multiple campaigns.• Through the execution of digital campaigns, sales increased by 4% per month and customer retention increased by 5%.

• Using the data collected through the CRM, I created a lead clustering based on demographics which allowed the team to accelerate the lead nurturing process with a better customer service.• Collaborate with the marketing team in the creation of social media campaigns for LATAM by retargeting demographics and in turn reducing the acquisition cost per lead by 37%.• Create reports on the main KPIs of different social media campaigns using different tools and analyzing the effectiveness of these.