Daniel Sasser, Mba Email and Phone Number
Ambitious marketing professional with experience in product/category management, brand management, and internal, external, and business-to-business marketing communications strategy and execution. Proven success in developing and implementing strategic integrated marketing and communication plans in support of business growth and objectives.
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Employee Communications ManagerDpr Construction Aug 2022 - Present• Champion communications efforts for large scale companywide change initiatives, such as policy changes or new programs and initiatives, serving as strategic partner for human resources and benefits leaders and team• Activate and manage monthly cascade of companywide updates from leadership team, enhancing handoff from executive communications to regional employee communications team• Lead development and execution of monthly companywide newsletter from CEO, creating and sourcing stories that emphasize DPR’s key strategies in action and provide important companywide updates• Execute large virtual company meetings through Microsoft Teams or Zoom, providing pre-event support, guidelines, and post-event analytics• Manage Human Resources and Communications + Brand Sharepoint site, developing content and related assets -
Digital Content Marketing SpecialistCte (Carolina Tractor And Equipment Company) Nov 2020 - Aug 2022• Create, manage and maintain social media calendar and content for primary divisions and own execution and evolution of social media strategy and new channel presence• Identify, implement and onboard Sprout Social, Hootsuite social media publishing and reporting tool • Collaborate with vendor partner WebFX, marketing lead and business partners to implement web content to optimize website performance, drive traffic and conversions• Develop, maintain and execute strategic communications plans for divisions for HR initiatives based on insights from monthly meetings with internal stakeholders• Generate engaging written and multimedia content to support employee value proposition, to include company news, accomplishments and D&I and culture work
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Communications & Event SpecialistCte (Carolina Tractor And Equipment Company) Jan 2020 - Nov 2020Charlotte, North Carolina, United StatesCentralized role supporting all CTE operating divisions: Carolina Cat, LiftOne, BlueSkye Automation, Hydraulic Express, Prime Source and Southern Vac • Organize, promote and execute corporate and customer entertainment events; development of virtual event and engagement strategy during COVID• Develop engaging content and schedule for CTE, Carolina Cat and LiftOne for use on website and promoted through social channels• Create, manage and maintain social media calendar and content for primary divisions and contribute to social media strategy• Champion customer experience through development and execution of customer experience guidelines and employee training• Support customer insights work through management of Market Builders vendor and analysis of lost sales data and customer verbatims
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Associate Category ManagerNewell Brands May 2019 - Jan 2020Charlotte, North Carolina AreaConsumer & Commercial Solutions• Led TCell 1.0 product re-launch by leveraging industry insights and updated competitive performance data to assess marketing needs to renew focus to product line• Collaborated with strategic customers to create a private label product offering, supporting marketing process from item setup to production -
Associate Product ManagerDiversey Nov 2017 - Apr 2019Charlotte, North Carolina AreaSpin-off from Sealed Air Corp. • Maintain and manage portfolio, including support of product launches, marketing campaigns, line maintenance, price setting, financial/product analysis, vendor relationship management and portfolio analytics• Act as liaison for product commercialization and facilitate the execution of portfolio strategy and drive continuous product improvement• Collaborate with members of product management and marketing teams, both regionally and globally, and cross-functional teams in support of product launches and business objectives• Develop go-to-market strategy for new products and promotion of existing offering through various marketing tactics in promotion of product line• Act as subject matter expert for product portfolio, both internally and externally, in support of key initiatives for the business -
Marketing Production SpecialistDiversey Apr 2016 - Dec 2017Charlotte, North Carolina, United StatesDiversey Care Division of Sealed Air Corporation, now Diversey, Inc. • Liaison with sales team on sales collateral needs and collaborate with marketing communications team on timely development. Oversee process from job entry to amendments and approval • Organize, develop and execute weekly internal marketing communications for North America• Collaborate with sector, portfolio and leadership to generate engaging content for weekly marketing and sales communications• Design, organize and execute external/customer communications for lead generation and development• Serve as marketing communications project lead for critical consumer brands launches -
Marketing Communications CoordinatorMhi - The Industry That Makes Supply Chains Work Feb 2015 - Apr 2016Charlotte, North Carolina• Support the association and marketing department in the development and execution of the industry’s two largest trade shows in North America, MODEX and ProMat• Create and manage various collateral material for association departments, events and trade shows• Contribute content for print and online publications and all web/social media outlets• Collaborate with member companies to execute pre and post show promotions and email campaigns• Maintain press relations and media database• Monitor industry and manufacturing trends to generate appropriate content and support to member companies and end users -
Marketing CoordinatorPiedmont Plastics Feb 2014 - Feb 2015Charlotte, North Carolina Area• Oversee execution of marketing campaigns in support of company goals and objectives • Monitor and manage company’s online digital presence, including website, online company listings and social media activities• Analyze customer reports and sales data to ensure positive customer experience and institute additional outreach as needed • Plan and execute promotional materials, collateral, trade shows, meetings and events
Daniel Sasser, Mba Education Details
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Master Of Business Administration - Mba -
Marketing And Management
Frequently Asked Questions about Daniel Sasser, Mba
What company does Daniel Sasser, Mba work for?
Daniel Sasser, Mba works for Dpr Construction
What is Daniel Sasser, Mba's role at the current company?
Daniel Sasser, Mba's current role is Communications + Brand.
What schools did Daniel Sasser, Mba attend?
Daniel Sasser, Mba attended University Of South Carolina, University Of South Carolina-Columbia.
Who are Daniel Sasser, Mba's colleagues?
Daniel Sasser, Mba's colleagues are Emmanuel Nkah, Susi Sloan, Tom Perkins, Varun Raja, Leed Ga, Godwin Benz, Miranda S. Quintana, Francisco Damian.
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