Daniel Schmid
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Daniel Schmid Email & Phone Number

GM - Merchandising/Product - Marketing - Planning Executive at Under Armour
Location: Washington DC-Baltimore Area, United States, United States 13 work roles 1 school
1 work email found @underarmour.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Work email d****@underarmour.com
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Current company
Role
GM - Merchandising/Product - Marketing - Planning Executive
Location
Washington DC-Baltimore Area, United States, United States
Company size

Who is Daniel Schmid? Overview

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Quick answer

Daniel Schmid is listed as GM - Merchandising/Product - Marketing - Planning Executive at Under Armour, a company with 8931 employees, based in Washington DC-Baltimore Area, United States, United States. AeroLeads shows a work email signal at underarmour.com and a matched LinkedIn profile for Daniel Schmid.

Daniel Schmid previously worked as Sr. Director, Merchandising – Americas DTC Omni-Channel at Under Armour and Sênior Director Merchandising & Planning at Under Armour. Daniel Schmid holds Bachelor'S Degree, Business Administration And Management, General from Insper Instituto De Ensino E Pesquisa.

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Email format at Under Armour

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{first_initial}{last}@underarmour.com
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Profile bio

About Daniel Schmid

Experienced and Passionate Executive with a demonstrated history of working in the sporting goods industry. Highly skilled in Marketing (across all functions from on/off line), Product-Merchandise (from creating product to developing launch plans) and Strategy & Go To Market (Sell-in & Sell out) with a strong End to End & Global Business understanding.Love Sports/Outdoor & Travel (to meet people and experience their culture) and a believer to make a world a better place to live.

Listed skills include Marketing, Product Knowledge, Product Management, Merchandising, and 3 others.

Current workplace

Daniel Schmid's current company

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Under Armour
Under Armour
GM - Merchandising/Product - Marketing - Planning Executive
baltimore, maryland, united states
Website
Employees
8931
AeroLeads page
13 roles

Daniel Schmid work experience

A career timeline built from the work history available for this profile.

Sr. Director, Merchandising – Americas Dtc Omni-Channel

Current

Baltimore, Maryland, United States

Lead the development and implementation of the long term strategy and seasonal UA Brand Merchandising strategies for the Americas DTC channels (Ecomm, UA Brand House & Factory House/Outlet Store) resulting in Brand authenticity, increased consumer-UA affinity, product line portfolio optimization and sustained achievement of financial KPI’s. - Drive an OMNI.

Jun 2021 - Present

Sênior Director Merchandising & Planning

Panama

- Responsible for Category Management, Merchandising & Planning for Latam.- Building and driving the Business across LATAM from developing future strategy and implementing / executing the plans- Develop Planning Structure and operating model (end to end) from future plans to in season management (sales planning & integrated/demand planning)- Develop new.

Jan 2020 - Jun 2021

Senior Director Merchandising & Marketing

Panama

- Responsible for Category management, Merchandising & Marketing area for Emerging Markets & after Mid of 2018 focusing in Latam.- Building and driving the Brand/Business across EM Countries and LATAM- Responsible for build, transform and implemented the brand / business in Latam America (double digital growth in three years in a row)- Position the brand.

Jan 2018 - Dec 2019

Director Merchandising

Panama

- Responsible for Category management, Merchandising across Emerging Markets (LATAM, Oceania, SEA, Russia, Africa, ME & Balkans).- Building future range and strategy for category & assortment and implementing in season- Responsible for build, transform and implemented a merchandising structure, process and Team to build / develop Emerging Markets (Doubling.

Aug 2016 - Dec 2017

Director Merchandising

Baltimore, Maryland, United States

- Responsible for the Men’s Training, Golf and Outdoor Performance Merchandising across all markets (+50% of Under Armour revenue)- Responsible for the Go To Market Plan and Product Lifestyle-Roll out for all regions- Provide opportunities, insights to the Product/Design Team- Lead Cross Functional Team (Marketing, Product and Planning)

May 2015 - Jul 2016

Director Merchandising

Baltimore, Maryland, United States

- Merchandising Apparel and Accessories for International Markets (basically all markets with the exception of NA)- Implemented & Expanded Under Armour Brand in the International Market – make UA as a Global Brand (all markets excluding US/Canada)- Drove and Guide the Go To Market Plan and Product Roll out for all Apparel business (+75% of International.

Feb 2014 - Apr 2015

Head Of Merchandising

São Paulo, Brazil

- Responsible for Go To Market and Category Management (including assortment) for Brazilian Market - Led and executed adidas Brazil strategy (Product Strategy)- Led the football business for the FIFA WC’14- Developed and Lead all product-go to market team (14 persons)- Planned and executed Strategic project (Quick Response, Graphic Tee)

Jun 2013 - Jan 2014

Sr. Manager, Category-Merchandising Teamsports/Football Category

São Paulo, Brazil

- Responsible for Category, Go To Market and Assortment for Teamsports Category including Football- Defined the adidas Football Strategy for the Brazilian market- Led the football business / road to the FIFA WC 2014- Led the Go To Market process for football business cross functional (Brand, Trade and Sports Marketing)

Feb 2009 - Jun 2013

Trade Marketing Manager, Teamsports Bu

São Paulo, Brazil

- Responsible for Mizuno, Timberland, Topper & Rainha brand across- Implemented new channel strategy- Managing more than 5000 POS doors in the country- Re-launched Topper in the market with new visual language- Developed the Account Marketing Plan for KA- Led 48 persons in the Visual Merchandising Team- Managed the Trade Marketing budget for all SG Brand

Jan 2008 - Jan 2009

Manager, Outdoor Category & Footwear Plm Timberland

São Paulo, Brazil

- Responsible for the PL of Footwear business- Defined the strategy of the Outdoor category for all Sports Brand- Responsible for the Timberland Footwear strategy and develop the local range for local needs

Mar 2005 - Dec 2007

Assistant, Footwear & Hardware

São Paulo, Brazil

- Developed the footwear strategy for Topper and the range for the Brazilian market for all categories- Responsible for the balls business managing the range for regional tournament (Campeonato Paulista)

Apr 2004 - Feb 2005

Management Trainee Program

São Paulo, Brazil

- Job rotation in different areas to understand the entire company- Implemented new business model for ball business- Supported the footwear Product Manager to develop the range

Apr 2003 - Mar 2004

Intern

São Paulo, Brazil

- Supported the Product Manager in developing the global/local collection- Built all product training materials for the Trade marketing team

Jan 2002 - Apr 2003
Team & coworkers

Colleagues at Under Armour

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1 education record

Daniel Schmid education

FAQ

Frequently asked questions about Daniel Schmid

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What company does Daniel Schmid work for?

Daniel Schmid works for Under Armour.

What is Daniel Schmid's role at Under Armour?

Daniel Schmid is listed as GM - Merchandising/Product - Marketing - Planning Executive at Under Armour.

What is Daniel Schmid's email address?

AeroLeads has found 1 work email signal at @underarmour.com for Daniel Schmid at Under Armour.

Where is Daniel Schmid based?

Daniel Schmid is based in Washington DC-Baltimore Area, United States, United States while working with Under Armour.

What companies has Daniel Schmid worked for?

Daniel Schmid has worked for Under Armour, Adidas, and Alpargatas S.A..

Who are Daniel Schmid's colleagues at Under Armour?

Daniel Schmid's colleagues at Under Armour include Lane Collette, Karl-Heinz (Charlie) Maurath, Sierra Reppe, Haas Wei, and Sheryl Wan.

How can I contact Daniel Schmid?

You can use AeroLeads to view verified contact signals for Daniel Schmid at Under Armour, including work email, phone, and LinkedIn data when available.

What schools did Daniel Schmid attend?

Daniel Schmid holds Bachelor'S Degree, Business Administration And Management, General from Insper Instituto De Ensino E Pesquisa.

What skills is Daniel Schmid known for?

Daniel Schmid is listed with skills including Marketing, Product Knowledge, Product Management, Merchandising, Go To Market Strategy, Strategy, and Multi Channel Marketing.

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