Daniel Schmid Email & Phone Number

Baltimore, Maryland, United States

Lead the development and implementation of the long term strategy and seasonal UA Brand Merchandising strategies for the Americas DTC channels (Ecomm, UA Brand House & Factory House/Outlet Store) resulting in Brand authenticity, increased consumer-UA affinity, product line portfolio optimization and sustained achievement of financial KPI’s. - Drive an OMNI strategy for under armour DTC Channels and provide a premium experience to the Consumer- Lead the DTC Merchandising teams to drive GTM process excellence end-to-end via strong cross-functional collaboration & trust built on in-depth analytics and timely delivery of deliverables.- Partner with Merchandising Team and Global Merchandising Leaders to develop and map multi-year strategy to drive the elevation of the under armour- Leverage data & analyses to partner with Merchandising teammates & key cross-functional Leaders to define & develop an implementation plan for the Americas long range product assortment strategies for DTC omni-channel- Drive and run the Business with cross functional Team to deliver our Financial KPIs and Brand Goals

Panama

- Responsible for Category Management, Merchandising & Planning for Latam.- Building and driving the Business across LATAM from developing future strategy and implementing / executing the plans- Develop Planning Structure and operating model (end to end) from future plans to in season management (sales planning & integrated/demand planning)- Develop new Merchandising structure to drive Category Management and Channel Range- Price strategy for the region- Drive Go To Market Process and Strategy

Panama

- Responsible for Category management, Merchandising & Marketing area for Emerging Markets & after Mid of 2018 focusing in Latam.- Building and driving the Brand/Business across EM Countries and LATAM- Responsible for build, transform and implemented the brand / business in Latam America (double digital growth in three years in a row)- Position the brand as the most Innovative and performance brand in Latam- Enhance Awareness, Consideration and Conversion for key Latam Markets (Mexico, Chile, Brazil, Colombia and Argentina)

Panama

- Responsible for Category management, Merchandising across Emerging Markets (LATAM, Oceania, SEA, Russia, Africa, ME & Balkans).- Building future range and strategy for category & assortment and implementing in season- Responsible for build, transform and implemented a merchandising structure, process and Team to build / develop Emerging Markets (Doubling the business from 2017 to 2018)- Responsible to lead and drive Go To Market Plan (planning and execution of Emerging Markets- Expand the brand penetration on Russia, East Europe and Convert distributor markets into Own & Operated business (Colombia & Argentina)

Baltimore, Maryland, United States

- Responsible for the Men’s Training, Golf and Outdoor Performance Merchandising across all markets (+50% of Under Armour revenue)- Responsible for the Go To Market Plan and Product Lifestyle-Roll out for all regions- Provide opportunities, insights to the Product/Design Team- Lead Cross Functional Team (Marketing, Product and Planning)

Baltimore, Maryland, United States

- Merchandising Apparel and Accessories for International Markets (basically all markets with the exception of NA)- Implemented & Expanded Under Armour Brand in the International Market – make UA as a Global Brand (all markets excluding US/Canada)- Drove and Guide the Go To Market Plan and Product Roll out for all Apparel business (+75% of International business)- Developed and Led the Men’s Apparel and Accessories Merchandising team across the International Markets- Built and Implemented best practice (PTH Assortment) and Go To market mindset across International Merchandising Team

São Paulo, Brazil

- Responsible for Go To Market and Category Management (including assortment) for Brazilian Market - Led and executed adidas Brazil strategy (Product Strategy)- Led the football business for the FIFA WC’14- Developed and Lead all product-go to market team (14 persons)- Planned and executed Strategic project (Quick Response, Graphic Tee)

São Paulo, Brazil

- Responsible for Category, Go To Market and Assortment for Teamsports Category including Football- Defined the adidas Football Strategy for the Brazilian market- Led the football business / road to the FIFA WC 2014- Led the Go To Market process for football business cross functional (Brand, Trade and Sports Marketing)

São Paulo, Brazil

- Responsible for Mizuno, Timberland, Topper & Rainha brand across- Implemented new channel strategy- Managing more than 5000 POS doors in the country- Re-launched Topper in the market with new visual language- Developed the Account Marketing Plan for KA- Led 48 persons in the Visual Merchandising Team- Managed the Trade Marketing budget for all SG Brand

São Paulo, Brazil

- Responsible for the PL of Footwear business- Defined the strategy of the Outdoor category for all Sports Brand- Responsible for the Timberland Footwear strategy and develop the local range for local needs

São Paulo, Brazil

- Developed the footwear strategy for Topper and the range for the Brazilian market for all categories- Responsible for the balls business managing the range for regional tournament (Campeonato Paulista)

São Paulo, Brazil

- Job rotation in different areas to understand the entire company- Implemented new business model for ball business- Supported the footwear Product Manager to develop the range

São Paulo, Brazil

- Supported the Product Manager in developing the global/local collection- Built all product training materials for the Trade marketing team