Daniel Schwalb Email & Phone Number

Singapore

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Singapore

Member of the APAC Leadership team, managing the strategic development and execution of annual plans, managing in market Company (IMC) and Distributors, leading the Marketing, Commercial and Operations team. Full P&L responsibility for the Business unit.Accomplishments include:• Delivered 3 consecutive years of triple digit net sales value• Restructured the route to market with IMC creation in India and expanded to 12 distributors in SEA.• Grew the brand portfolio by launching 14 brands in the markets.• Delivered best in class category growth for Aperol, Campari, Skyy and Espolon Tequila• Launched 3 co-packing partnerships (Indonesia, India, Nepal) for white spirits.• Successfully executed an omni-channel strategy and build a customer channel marketing team, resulting in gaining best in class e-commerce and off trade contribution growth.• Launched new Rare division to enter the ultra-premium segment via a D2C HNWI channel

Singapore

COO of Singapore and Malaysia’s leading Alcoholic Beverage Distribution company. Responsible for the overall Operation including Marketing, Sales, Brand portfolio management, Supply chain and Human Resources. P&L responsibility for the main distribution subsidiaries Luen Heng F&B Malaysia, Singbev, Liquorland, Okeanos, Cape and Cellarbration.Accomplishments include:• Led a 120 staff team across sales, marketing, operations, HR and supply chain functions.• Achieved revenue growth with 15% CAGR vs. 2015 with improvement of Ebita results. • Built and managed a market leading brand portfolio across beer, wine, spirits and non-alcohol segment including the world’s largest spirit company Diageo, 5 of the biggest wine companies (Treasury Wine Estates, Distell, Gallo, Concha Y Toro, Penaflor, Zonin, Castel) as well as Carlsberg, San Miguel beer. Most recently, added non-alcoholic brands such as Fevertree, Red Bull and Voss water into the portfolio. • Responsible for successful implementation of SAP ERP S4 HANA system in 2018• Reduction of operating costs by 15% through process improvement and efficiency initiatives. • Turned the retail division Cellarbration around into profit by re-launching the stores, introducing e-commerce channel, including partnerships with Lazada, Redmart and Amazon.

Bangkok

Director for South-East Asia’s leading producer of premium wine and RTD Spy Winecooler, owned by the founder of Red Bull. Managed the overall strategic planning process and operation, including marketing, sales, export, monthly forecast, long-range cost planning and budgeting. Had full Profit and Loss (P&L) accountability. Accomplishments include:• Achieved NSV of US$190 million and market leadership in still wine (volume share 42%) and RTD category (volume share 84%) • Recruited and directed a team of 315 employees, . • Managed distribution of sales network of 250 key customers and 35 distribution partners worldwide• Led all sales and marketing efforts – of both alcoholic and non-alcoholic products- to expand customer base and introduce disruptive products to gain further market share• Managed the company’s overall marketing budget of US$15 million. Successfully launched 37 brands with 350 SKU • Built a world-wide network of partners with 5 of the biggest wine companies and 2 leading non-alcohol companies (Gallo, Concha Y Toro, Accolade, Australian Vintage, Castel, Osborne, Red Bull, Gerolsteiner)• Implemented key management processes (workflow management for supply chain and distribution) • Led the SAP introduction in 2014• Cost control measures reduced fix cost base by 12% p.a.• Converted a vineyard into an tourism destination with revenue of US $1,5 million p.a. and 8,000 visitors month

Singapore

Country Director for the leading energy drink manufacturer. Sustain full Profit and Loss (P&L) accountability for Singapore and key South-East Asian markets. Accomplishments include:• Set up of the Singapore in market company. Managed operations, business planning, business development, strategic priorities and sales and marketing with a budget of US$2 million p.a. • Recruited and managed a team of 15 marketing and sales staff • Delivered 35% annual growth, 15% improved market share, and developed on and off trade channel distribution in 80% of relevant universe• Developed strategies to penetrate local market, secure new business opportunities, and expand current business. Launched TV, radio, and cinema campaign for Singapore market • Built a successful South-East Asia Agency and Distributor network. Actively managed and coached the distribution partner to improve performance • Successfully launched 3 new countries

New York City Metropolitan Area

Area Director (Area Quarterback) for the leading energy drink manufacturer. Responsible for the geographic role out on the east coast and mid-west territory and later leading the nationwide on-premise channel (30% contribution of business). Accomplishments include:• Achieved brand growth from $310 million to $560 million in the territory • Introduced and implemented international brand strategy for the USA market. Focused on consumer marketing and sales strategies. • Recruited over 125 field sales and marketing team members and coordinated the Red Bull cell structure across the territory• Led the on-trade channel business to a $600 million NSV contribution• Successfully prepared the launch of Red Bull in Canada

London, England, United Kingdom

As Marketing Director at Red Bull UK, he implemented Red Bull's international Marketing strategy and introduced international benchmark concepts in sport, youth, and on-premise marketing and executed hands-on innovative marketing mix including media and below the line activities (sponsoring, events, PR and trade marketing). He was responsible for a $19 million A&P budget.Accomplishments include:• Achieved brand growth from 7 million units to 240 million units and a market share of 78%. Set up and managed a regional marketing team in the UK and Ireland of a total of 25 people• Re-designed the overall marketing strategy. Resulted in turnaround of negative trend from previous 4 years into triple digit growth. Developed the first international sales tools for the company.• Introduced international benchmark concepts in sport, youth, and on-premise marketing. Executed innovative marketing mix of media, below the line activities (sponsoring, events, PR and trade marketing).

Advanced Management Program, Business Administration And Management, General

Program For Global Leadership, Business Administration And Management, General

Master Of Business Administration (M.B.A.), Business, Management, Marketing, And Related Support Services

Activities and Societies: Impact Zuerich, Studentische Unternehmensberatung

Bachelor Of Science (Bs), Economics