• On joining Caralot.co.uk conducted in-depth analysis of the web and mobile web data to identify the opportunities for improvements in website KPIs • Instigated a website development project with the 3rd party CMS supplier, Raszor• Led the project from conception to completion working with the web designer to create the web document and the development team to build the site. • Conducted user acceptance testing and post implementation testing when the new website went live• Report directly to the business owners regarding all aspects of the digital customer experience• Present weekly updates on website KPIs, web testing results and recommendations for changes to the website• Responsible for the user experience of the website, analysing the existing customer journey to identify key areas of opportunity• Used direct customer feedback alongside Facebook and Google+ to gather customer insights and testimonial statements• Manage the PPC channel in house and developed match type strategy to increase CTR.• Work closely with key 3rd party vendors, e.g Autotrader, to ensure optimum use of technology available to increase leads • Identify optimisation opportunities and conduct web testing• Conducted PPC ad copy and landing page tests to improve CTR and relevancy to increase quality score

• Managed and motivated a team of 10 English teachers and assistants• Worked with Director of English to plan the curriculum and departmental development agenda• Responsible for the Key stage 3 curriculum developments in line with Ofsted and other regulatory requirements• Responsible for improving and sharing good practise throughout the department and wider school environment• Completed reports and data charts to track student performance in line with school policy and regulatory requirements• Mentor for PGCE students and Newly Qualified Teachers

• Taught a range of students English & Media Studies achieving above target grades and GCSE results• Conducted school wide teacher training sessions on use of interactive board technology, including creating and sharing training documentation• Created schemes of learning to improve the experience of students within specific lessons and the overall department• School literacy coordinator across all departments• Pastoral care responsibility for form group and wider student community