Daniel Sebring Email & Phone Number

Baltimore, Maryland, United States

Columbia, Maryland, United States

• Drive scale and automation of data, analytics and insights through productionalization and data visualization
• Manage data flows and schema structure for measurement tools and benchmark reporting
• Develop new data ingestion and aggregation processes using SQL or other languages / software
• Member of three-person team responsible for shifting all Datorama visualizations to Tableau

Columbia, MD

• Designed, developed, tested and deployed saleable, repeatable analytic tools providing Sales & Marketing access to dynamic visualizations surfacing actionable insights to grow revenue
• Primary developer of # 2 most used measurement product which drove incremental revenue and new business in 2020
• Created an Alteryx newspaper replacement tool for papers closing due to Covid-19 pandemic
• Targeting developer for Strategic Growth Initiative (SGI) focused on new household specific product offering
• Served as Project manager for Marketing Intelligence department’s Salesforce tracking system
• Created Tableau revenue dashboard for Marketing to manage YOY client and category growth and opportunities

• Strategized, developed, and executed advanced targeting solutions supporting the delivery of over $75 million in annual direct mail, newspaper, and digital revenue for some of Valassis’ largest clients in 2016
• Streamlined inefficient processes, resulting in an estimated 300+ hours of time savings in 2015
• Served as Alteryx Mentor for three team members

• Member of an appointed team responsible for the creation and deployment of an improved client transactional database analysis model using Alteryx
• Developed Alteryx, Microsoft Access, and Microsoft Excel tools to standardize deliverables and simplify processes for the sales and media delivery teams
• Mentored and trained analysts on how to target the companies’ top tier revenue media products

• Built advanced shared mail and newspaper targeting plans
• Analyzed and interpreted client transactional databases to provide print media solutions
• Created content for and facilitate shared mail targeting sessions for newspaper targeting associates
• Selected as a “Subject Matter Expert” for Integrated Media Optimization (IMO); the platform responsible for the development of integrated media plans

• Produced customized maps and reports using demographic, geographic, behavioral, and lifestyle segmentation data
• Provided consultation and analytical expertise to help sales representatives leverage targeting capabilities for both current and potential clients
• Created ARC GIS mapping product manual to be used for training purposes for all new associates

Mba, Business Administration / Marketing

Ba, Marketing , Minor In Management