At Studio 62 LLC, I am committed to delivering top-notch branding, content marketing, and community management services. Our mission is to craft strategic digital content that resonates with your audience, conducting personalized branding audits to ensure your unique identity stands out. We offer comprehensive services, including copywriting, video production, graphic design, and social listening, designed to elevate your brand and engage your community effectively.

At Garden Trends, I employed my expertise in B2B and B2C content strategy to enhance audience engagement and loyalty. I spearheaded developing and implementing strategic marketing initiatives aimed at bolstering our digital footprint and strengthening brand identity.

I analyzed social media reports to make informed decisions about content positioning and audience targeting, which helped me create effective marketing strategies. To showcase my versatility and innovation in multimedia content creation, I produced custom audio tracks and radio spots tailored specifically for Spotify. Moreover, to achieve maximum outreach and streamline marketing efforts, I created optimized video ad content for Google, Instagram, Facebook, and Spotify.

I established an efficient workflow for repurposing blog content into engaging Instagram reels. Through this approach, I revitalized our Instagram content strategy and achieved a dramatic 111% increase in reach. Additionally, I expanded our brand's digital footprint by connecting with 28,300 non-followers through engaging content. These efforts helped strengthen our overall brand presence and deliver meaningful results for the organization.

As part of my responsibilities, I developed Standard Operating Procedure (SOP) documents for managing the photo and video rental studio, troubleshooting hardware and software issues, and provided consultation on a wide range of topics, including VR, 3d printing, and Adobe CC programs. I conducted training sessions for new employees, ensuring that they were well-versed in their job responsibilities and updated the handbook material and onboarding tutorials to make it easier to conduct remote training, given the socially distanced working conditions. These updates helped to streamline the training process, making it more efficient and effective for new employees.