Daniel Serena Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

• Managed the P&L of a high profile IP game, by assessing ongoing performance and optimization opportunities, designing long term strategy and aligning with key stakeholders, resulting in one of the most profitable games in TP’s portfolio• Delivered and collaborated on several high profile IPs, Apple Arcade projects, by designing features, setting up workflows, and coordinating and aligning with both Licensor and Developers, bringing $XX millions in revenue• Designed and implemented new engagement and monetization features, by analyzing competitors and deconstructing their games, bringing monthly revenue up for one of our growth games by 30%• Partnered with Producers and cross-functional game pods to make data driven decisions, optimize game performance and build morale, increasing operational efficiency• Drove and negotiated the transition to a new developer for one of our titles, by looking for potential suitors, developing a transitioning plan and presenting the case to management, achieving a smooth transition that allowed for more output at the same cost• Worked on: o The Oregon Trail: Boom Town - F2P o The Walking Dead Slots - F2P o M&M’S Adventure – F2P o Several Apple Arcade titles

Barcelona, Catalonia, Spain

• Analyzed and monitored game KPIs to measure the performance and effectiveness of implemented strategies• Helped design and implement A/B tests to optimize live events and sales• Coordinated together with the Marketing and UA team, the Creative Strategy to deliver world-class assets that drove successful User Acquisition campaigns• Collaborated with the Distribution team to port several of our titles to alternative platforms, such as Amazon, Facebook, Samsung, UDP, Windows, etc• Actively looked for opportunities for improvement on major KPIs, such as retention, engagement, and revenue among others• Worked on: o M&M’S Adventure – F2P o Match Puzzle Connect and Classic Tile Match – F2P o Can’t say yet but stay tuned!

Barcelona, Catalonia, Spain

• Led roadmap production of the first-ever Snap Mini game of Tilting Point, getting from ideation to launch in 6 months• Coordinated multiple areas (Art, Legal, Finance, Engineering, and Distribution) and built processes to successfully deliver on time and at quality several projects• Collaborated with internal and external stakeholders across multiple franchises, aligning on organization, scope, and design• Drove localization and QA efforts for various projects with external partners• Owned approvals management, driving communication with Licensors and IP Owners• Worked on: o M&M’S Adventure – F2P o Master Chef: Let’s Cook! – Apple Arcade o Crazy Sales Rush – Snapchat o Match Puzzle Connect and Classic Tile Match – F2P

Paris, France

30th MBAT (MBA Tournament) Esports Manager

Buenos Aires, Argentina

• Spearheaded the acquisition of institutional clients• Conducted market research to identify customer needs and business opportunities• Led the development of a strategic alliance with a key market player• Product lead for new corporate website• Directed the sales team• Headed the marketing efforts

Buenos Aires, Argentina

• Provided consulting and trading strategies to various retail and corporate clients• Increased client base by 12% and assets under management by 24%• Led negotiations with three local brokers and generated new relationships• Portfolio Management

Buenos Aires, Argentina

• Headed the acquisition of new retail and corporate clients• Identified and evaluated market entry strategies for the company to begin operating in the US market• Traded bonds and equities• Prepared research reports• Portfolio management• Developed company's P&L and identified cost reduction opportunities

Buenos Aires, Argentina

• Controlled documents and followed up with clients• Developed the transaction flow accounting of the Uruguayan subsidiary

Master Of Business Administration - Mba, Marketing

Certified Public Accountant (Cpa)

Bachelor´S Degree In Business Administration (Bba)