Daniel Serrano
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Daniel Serrano Email & Phone Number

Associate Director - Sustainable Energy Systems at Ricardo plc
Location: Greater Madrid Metropolitan Area, Spain 6 work roles 5 schools
1 work email found @mrc-consultants.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
Associate Director - Sustainable Energy Systems
Location
Greater Madrid Metropolitan Area, Spain
Company size

Who is Daniel Serrano? Overview

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Quick answer

Daniel Serrano is listed as Associate Director - Sustainable Energy Systems at Ricardo plc, a with 3 employees, based in Greater Madrid Metropolitan Area, Spain. AeroLeads shows a work email signal at mrc-consultants.com and a matched LinkedIn profile for Daniel Serrano.

Daniel Serrano previously worked as Associate Director at Ricardo Plc and Executive Consultant at Mrc Consultants And Transaction Advisers. Daniel Serrano holds Master'S Degree, Business Analytics And Big Data from Ie Business School.

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Email format at Ricardo plc

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{first_initial}{last}@mrc-consultants.com
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Profile bio

About Daniel Serrano

Motivational Quotes:"Genius is one percent inspiration, ninety-nine percent perspiration" - Thomas A. Edison"If you're going through hell, keep going" - Winston ChurchillAbout Myself:I have participated in all sort of projects within the electricity and gas sectors, providing regulatory, economic and financial assessment to private clients (IPPs and leading European, Russian, Asian and Middle East utilities), International Financial Institutions (IFIs) and governments. I have helped several leading utilities to developed long term strategic plans for their gas and electricity generation business, including thermal, hydro and renewable power plant portfolios. I have developed an intense international experience in my specialization area, having worked in more than 25 different countries worldwide.I hold a detailed understanding of the current situation and perspectives of power exchanges and their regulatory development and posses the necessary technical background to help clients understand all the complex implications of participating in the energy business.

Listed skills include Estrategia Empresarial, Energy, Business Strategy, Finanzas Corporativas, and 13 others.

Current workplace

Daniel Serrano's current company

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Ricardo plc
Ricardo Plc
Associate Director - Sustainable Energy Systems
west sussex, united kingdom
Employees
3
AeroLeads page
6 roles

Daniel Serrano work experience

A career timeline built from the work history available for this profile.

Associate Director

Current
Sep 2023 - Present

Executive Consultant

Madrid Y Alrededores, España

Leader of the Energy Modelling and Strategic Advisory teams performing tasks such as:- Regulatory and Economic Due Diligences in the energy sector, both qualitatively (red-flag reporting) and quantitative (numerical simulation and risk assessment). - Strategic Advisory for private and public institutions. - Energy markets consultancy services for public and private players. Expert advise on technical regulation of the sector (regulatory framework, technical codes, commercial codes, etc.), institutional framework set up and market design features. - Specialised services for regional market integration studies and international cross-border interconnection opportunities.

Jan 2015 - Sep 2023

Deputy Director Business Strategy

Expert-Leader of the Business Strategy and Generation and Transmission Planning practices:- Led the release of the company’s first-ever commercial software based on my previously developed optimization tools currently in use by policy makers of a European country and as part of the electric dispatch process in Saudi Arabia.- Managed two major cross-country energy integration projects in Latin America (Andean countries) and South Asia (India and neighbouring countries) aimed to explore the benefits of energy resources sharing. - Consultant to all mayor IFIs (WB, IFC, EIB, ADB, EBRD, AfDB, IDB, CAF) and private banking institutions seeking for advice in the energy sector, both regarding the generation sector and PXs all over the world.- On the other side, I have advised major EU, Russian and Asian utilities to develop strategies to secure their finance and evaluate their investment opportunities on thermal, hydro and renewable assets.- Calculated the benefits of the optimal regulation and delivery of ancillary services in the electricity generation in Guatemala and Saudi Arabia. These projects aimed to assure that proper economic signals were received by GenCos and TransCos so as to achieve an efficient system operation.- Assisted a leading European utility in a conflict with the energy regulator regarding changes in legislation affecting their expected revenue stream.- Led a study that defined the characteristics that simulations tools should gather in order to optimize electricity system expansion with high penetration of renewable sources. This study included an evaluation of commercially available tools and a test-case simulation of the Maghreb region.- Developed cost-of-service and tariff studies in several African countries including the development of a strategy and action plan to scale up the use of economically viable Renewable Energy resources.

Jan 2011 - Dec 2014

Senior Consultant

- Identified and evaluated opportunities for several firms interested to invest in the energy sector in Northern and Sub-Saharan Africa, Caucasus and EU.- Calculated the benefits of energy cooperation and renewable sources development in a multi-country assignment in central Asia.- Participated in the analysis of efficient rules for the RE support mechanisms (RPS and FIT).- Helped an Euro-Asian transmission system operator to provide the correct signals to agents in order to incentive their optimal participation in the AS mechanisms and to correctly monitor their behaviour through advanced IT systems.- Implemented the standardization of processes and systems across ÅF-Mercados EMI’s offices for a better utilization of the modelling resources pool achieving the reduction of project execution times.- Led training on the company’s simulation tools both internally and at clients. Organized and led the annual knowledge sharing sessions across several office (Madrid, Edinburgh, Ankara, Moscow and New Delhi) facilitating exchange of expertise and junior staff training.

Jan 2010 - Dec 2010

Consultant

- Created and handled a complex quantitative model to optimize energy utilities’ decisions by maximizing their profits and minimizing their risks under different market scenarios. This model has become ÅF-Mercados EMI’s simulation tool flagship and is used on all offices worldwide.- Developed long term strategic and business plans for energy generation and transmission at leading European, Asian and Russian energy utilities.- Modelled electricity prices in different markets (EU, Central America, Turkey, Philippines and Central Asia) for both the short and the long term, allocating water resources using Stochastic Dual Dynamic Programming.- Interviewed, recruited and mentored new hires in Madrid office.- Coached fellow team members on modelling skills.

Sep 2008 - Dec 2009

Intern/Trainee

- Assisted the consultancy team in various projects in Europe and Middle East.- Developed an optimization tool based on supply function equilibria in order to estimate the possible non-competitive behaviour of agents in electricity markets. The tool improved the results as compared to other methodologies (Cournot or Bertrand models) by closer mimicking the expected market results and agents' performance.

Sep 2007 - Jun 2008
5 education records

Daniel Serrano education

Phd Courses, Economics And Regulation, Operational Research

During this two-year period I passed several courses on energy economics and regulation, and stochastic optimization part of the PhD/MSc.

Industrial Engineer & Power Systems Engineer

Awarded Excellence Scholarships. I worked as assistant student in the electrical measurements laboratory where I reorganized the inventory.

FAQ

Frequently asked questions about Daniel Serrano

Quick answers generated from the profile data available on this page.

What company does Daniel Serrano work for?

Daniel Serrano works for Ricardo plc.

What is Daniel Serrano's role at Ricardo plc?

Daniel Serrano is listed as Associate Director - Sustainable Energy Systems at Ricardo plc.

What is Daniel Serrano's email address?

AeroLeads has found 1 work email signal at @mrc-consultants.com for Daniel Serrano at Ricardo plc.

Where is Daniel Serrano based?

Daniel Serrano is based in Greater Madrid Metropolitan Area, Spain while working with Ricardo plc.

What companies has Daniel Serrano worked for?

Daniel Serrano has worked for Ricardo Plc, Mrc Consultants And Transaction Advisers, Af-Mercados Emi, and Mercados Emi.

How can I contact Daniel Serrano?

You can use AeroLeads to view verified contact signals for Daniel Serrano at Ricardo plc, including work email, phone, and LinkedIn data when available.

What schools did Daniel Serrano attend?

Daniel Serrano holds Master'S Degree, Business Analytics And Big Data from Ie Business School.

What skills is Daniel Serrano known for?

Daniel Serrano is listed with skills including Estrategia Empresarial, Energy, Business Strategy, Finanzas Corporativas, Microsoft Office, Strategy, Renewable Energy, and Power Generation.

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