• Designed cloud-based live support solution to enhance in-store customer experience by digitally-augmenting sales associates' ability to handle customer complaints and inquiries, generating projected $x.xM/year; selected as one of a long-term product development plan• Built an omnichannel cloud strategy by conducting due diligence of retail trends and interviewing subject matter experts in 12+ multinational retailers, resulting in corporate reevaluation of competitive positioning

• Formulated and managed holistic marketing strategies, budget, and progress for franchise cosmetic retail business to meet goals for key success metrics, achieving a $xxxM/year revenue with 75% growth annually• Collaborated with 30+ cross-functional teams and external agencies to launch 50+ flagship products and manage go-to-market strategies, capturing incremental revenues of $xM/year and an average of 16% growth• Managed 800+ products of skin-care category and restructured product portfolio, store assortment, and planogram, driving $xxM annual sales with an average annual increase of 105% over three years• Improved marketing campaigns and product assortments for monthly/yearly retail events by assessing key metrics and seasonal trends, resulting in achieving an average of 105% of targets• Created an influencer training program to optimize social media marketing ROI by assessing KPI and conducting focus groups, doubling ROI per influencer with 18% of annual marketing cost savings• Designed a pricing strategy by performing A/B testing and reviewing historical data, resulting in 20% customer traffic increase and achieving 65% conversion rate• Headed 5 members of COVID-19 task force to expedite launch of company’s private-label brand face masks, sanitizers, and hand washers, generating $xxM in sales revenue

• Created and directed physical store expansion strategy for newly formed K-beauty retail business unit by introducing franchise business model, growing the number of stores from xxx to xxx(four times) over three years• Restructured retail brand position to differentiate in the ultra-competitive market and provided unique value proposition by conducting research including focus group interviews, exit-survey, and competitive analysis, leading retail brand position from no.7 ranked to no.2• Led 30 cross-functional teams including product management, R&D, creative, sales, and external stakeholders for the first set up of 10,000+ cosmetic product assortments in newly formed cosmetic retailers and their supplying• Improved e-commerce customer experience by revamping personalization features and product development process, resulting in 250% increase in traffic and 15% increase in conversion rate• Drove omnichannel growth by launching Buy Online, Pickup In-Store service and coordinating a sustainable franchise partnership, resulting in a 5% monthly increase of internet/mobile induced in-store sales• Spearheaded digitally-augmented shopping experience concept at flagship store by researching key retail trends and partnering with consumer technology firms, increasing customer traffic by 250%

• Oversaw the execution of an integrated marketing communication strategy, including televised ads, digital/in-store campaigns for a legacy dermo-cosmetic brand, generating 26% revenue growth ($xB revenue)• Launched bundled product lines for a herbal cosmetic brand to exploit synergistic effects with legacy product, capturing $xxM in revenue and 5% of the market share within 12 months• Restructured direct mail campaign by examining customer transaction value and purchase period, resulting in 11% annual sales growth of VVIP customers group and 20% decrease in mailing direct mail expenses • Led 50+ member task force to develop an online/mobile sales management system, enabling live support to end customers and stores and reducing customer complaints by 70%• Designed an integrated training program for new sales assistants through in-person, online, social, OJT, and mentoring programs, reducing onboarding time by 67% and increasing average performance by 20%• Developed a 1-year integrated marketing strategy course for regional sales teams and executed pilot program to major retailers, contributing to a 12.9% increase in annual sales