Daniel Shueh Email & Phone Number

• 11+ years of B2C e-commerce experience in multimedia software industry• Managing $10M+ revenue(USD) per year via different e-commerce channels (webiste, eDM, and affiliate)• Project management for the most important products' release• Led 3 teams and manage up to 9 team members and direct report to VP & CEO

Listed skills include Google Adwords, Paid Search, Databases, Business Intelligence, and 19 others.

• 

  Web Commerce - Manager

  Cyberlink

  Oct 2012 - Present - Taiwan

  E-Commerce:•Deliver marketing campaigns across channels, including official website, eDM, and paid search. (Mainly English market)•Full Funnel Optimization: From analysis, price strategy, and campaign planning. And continuously optimizing conversion rate by conducting all kinds of A/B or multivariate testing.•Project Management & Success: -Email inbox rate improved 25% by working with email consultant: Return Path with industry best practice guidelines. -Revenue per visitor increased 13% by working with 3 different shopping cart providers with different approaches to improve the cart to order rate & average order value.•Key Achievement: 15% YoY sales growth on key products.-Lead of SEO project to optimize ranking & drive more traffic with all kinds of activities.Mobile Apps Monetization:•In charge of all mobile apps monetization activities, including in-app purchase & advertisements.•IAP Planning: Working with product/development teams to improve the in-app purchase conversion rate by trying different approaches and business model.•eCPM Optimization: Continuously engaging different ad networks (Google, Facebook, MoPub, Intowow, etc.) and test with different ad placement to increase the eCPM and maximize the ad revenue.•Key Achievement: Boosted 110% sales growth year over year.Business Development:•Manage & engage more than 100+ online affiliate partners (incl. YouTubers, review sites, deal sites, PPC, news sites, and etc.) for commission-based promotion campaigns.•Negotiation Capability: Collaborated with several companies for bundling with our products & co-branded campaigns.•Key Achievement: Expanded the affiliate revenue from 4% to 10% of total e-commerce revenue.