Daniel Sierra Email and Phone Number

Successfully designed and implemented comprehensive marketing campaigns for regional 1,576-seat performing arts center, including strategic planning and media buys in print, radio, TV, digital, and direct mail, along with partnership and relationship-building at the grass-roots level and public relations.Collaborated with independent promoters and arts partners to help them develop effective marketing campaigns for their events and created opportunities to supplement those plans with in-house marketing support, including email blasts and community partnerships.Headed the redesign of an outdated website with outside design agency, creating vibrant and user-friendly web pages seamlessly integrating social and email marketing across the board.Supported Education Department by overseeing the marketing of the arts education programs through targeted advertising and strengthened publicity.Worked with director of development to consistently maintain brand integrity when launching fundraising campaigns.

Successfully managed all aspects of marketing of 30+ events each season for 2,310-seat Concert Hall series. Supported the presentation of headlining music and international dance artists.• Developed strategic ad campaigns and monitored budgets for print, radio, and TV.• Strategic planning of targeted direct mail and e-mail campaigns.• Wrote press releases and approved work of consulting publicist to generate listings and feature media stories.• Wrote copy and worked with graphic designer to produce high-end promotional materials, e.g., season brochures, flyers, postcards, transparencies, posters, banners and print ads.• Worked with designer to create Center website and monitor content for accuracy and impact.• Developed effective social media marketing campaigns for the Center’s Facebook and Twitter accounts.• Tracked and analyzed daily ticket sales and demographic reports.• Created media partnerships and sponsorships.• Planned strategic street distribution of flyers and supervised freelance distributors.• Worked with community leaders on outreach initiatives and event producers on co-promotions.

Successfully assisted the marketing director in all aspects of marketing 30+ events each season for 2,310-seat Concert Hall series. Duties included:• Designed targeted e-mail blast campaigns.• Proof read press releases.• Proof read promotional materials, e.g., season brochures, flyers, postcards, transparencies, posters, banners and print ads.• Proof read website content.• Generated sales and demographic reports from ticket sales reports.• Maintained and reviewed press clippings and ads to track media coverage of events.• Compiled press kits and media-related information.• Maintained mailing and email lists.