With 30+ years of global experience, I’m a design leader known for expertise in design strategy, creative direction, and building high-performing design teams. My journey has been driven by a passion for human-centered design, innovation, and an endless pursuit of design excellence. I blend strategic thinking, cross-functional collaboration, and a commitment to transformative solutions to make lasting impacts.Throughout my career, I've led diverse design teams and developed scalable solutions that drive business growth and customer satisfaction. As the founder of Sims Design Consultants, I enable clients to unleash their creativity, resulting in groundbreaking projects like the R30 electric sport boat for Blue Innovation Group and the Refreshments razor for IPSY. My goal is to provide agile design solutions that meet both present and future needs.As Chief Creative Officer at Hydra Design Labs, I lead a team dedicated to transforming the world of automobiles and mobility. From concepts to project management, we’ve pioneered sustainable vehicle designs, including the Endurance EV Pickup for Lordstown Motors and the first fully electric, driver-optional tractor for Monarch. These projects reflect our commitment to design innovation and strategic impact, setting new standards in the mobility sector.In my roles at Procter & Gamble, I built high-performance design teams and drove product innovation that achieved impressive growth. At P&G in Asia, I built a design capability for 8 businesses that positioned the region as a growth engine. At Gillette, I led impactful restages and package innovations, delivering double-digit growth for MACH3 and other brands. My work showcases the power of design to drive business success on a global scale.With 40+ design patents and industry accolades, including the Graphis Merit Award and I.D.S.A. Industrial Design Excellence Award, my portfolio highlights my dedication to excellence and creative problem-solving. I’m deeply committed to community impact, serving as a founding board member of the Live Well Collaborative Singapore and contributing to initiatives like Executives for the Extraordinary. These roles have allowed me to drive meaningful change and foster collaboration.Moving forward, I’m focused on providing design leadership and strategic solutions for startups, entrepreneurs, and companies developing new products. With a commitment to human-centered design, innovative frameworks, and scalable processes, I aim to help organizations bring their visions to life and lasting impact through transformative design.
Listed skills include Design Strategy, Product Design, Design Thinking, Brand Development, and 45 others.