Leading a $150 Million turnover and 600 associate’s business focused in Salty Snacks, while expanding to additional segments. Fostering a culture of professionalism with a can-do approach, balancing short term results with long term vision, planning and execution.Building a strong multi-disciplinary Leadership Team, including Marketing, Sales, Operations, HR, Finance, delivering 50% sales growth and 100% profit growth on my tenure while improving our Market position.

Led the Marketing and Go-to-Market strategic business plan and execution, including innovation (R&D), communication, pricing, product portfolio and revenue management, in a highly competitive and regulated environment.Built a winning Marketing team of 13 people, gaining growth, market share and profitability

• Led the strategic planning process, the strategic control and responsible to align all Business Units (Strauss Dairies, Elite Confectionery, Fresh Salads, Supply Chain, etc.) and managerial performance of the Company• Supported decision making as Business Partner of the CEO and the Management team for every business issue – M&A, Capex, Profitability• Led processes to improve business effectiveness: Cost reduction, Inventory, Operational KPIs• Led the financial team of Strauss to ensure the financial integrity of the company’s operations: Planning, Control, Reporting, Accounts Receivable, Accounts Payable, Payroll, Fixed Assets, Inventory Control • Board Member of Yad Mordechai-Strauss, a JV jointly held by Strauss and Kibbutz Yad Mordechai