Founded in 1926, The Palace Theatre in Greensburg, PA is a historic cultural landmark and concert venue celebrated for its stunning architecture and vibrant entertainment offerings. Originally known as the "Manos Theatre," it debuted as a vaudeville and silent movie house—quickly becoming a beloved entertainment hub within the Laurel Highlands and Pittsburgh regions. Throughout its storied history, The Palace Theatre has hosted luminaries ranging from The Dalai Lama to the iconic comedian George Carlin. Presently, The Palace Theatre hosts approximately 100 live performances annually in its 1,367-seat venue, showcasing renowned national-touring acts, Broadway shows, live concerts, comedy acts, symphony performances, family shows, and more. The theatre also proudly hosts “Party at The Palace,” Westmoreland Cultural Trust’s signature annual fundraising gala.The Palace Theatre is operated and managed by Westmoreland Cultural Trust. Westmoreland Cultural Trust is a 501(c)(3) nonprofit organization whose mission is to stimulate cultural and economic development in the region, to promote the performing arts, and to preserve and enhance the region’s assets for the benefit of the community.In addition to The Palace Theatre, the Trust oversees the Greensburg Garden & Civic Center, which serves as a cultural center for community events, weddings, and more. Furthermore, the organization spearheads various arts and music-based initiatives, including Wings Across Westmoreland, Art in the Alley, Greensburg ArtsWalk, Music Fest, and its popular summer outdoor concert series, TGIS.

Adams Manufacturing (Part of Keter Group) is one of the world’s leading retail manufacturers and marketers of household and garden consumer products. Failed IPO resulted in widespread N.A. plant closings and layoffs.• Senior-level director and key member of the product development and biz dev teams. Multiple direct reports with oversight for: new product launches, branding, trade shows, PR, KPI campaign tracking and reporting, web/online, packaging, digital marketing, IP management, content generation, and marketing research.• Back-to-back "Best Marketing" award winner at the National Hardware Show (top industry show). Member of the National Hardware Show exhibitor advisory board. Telly and AVIA video award winner.• Oversaw customer retail project team, with additional product management and account executive responsibilities. Helped facilitate product line reviews, selling retail programs (in coordination with the sales team) into key accounts (Walmart, Lowe's, Home Depot, Amazon).• Helped create and launch www.suctioncups.com, an e-commerce shopping destination (built on the Shopify platform and integrated with PayPal Pro).• Architected, authored, and re-launched three refreshed websites—migrating the brand to a more progressive look and feel.

ShowClix is a venture capital-funded event ticketing company (Part of Leap Event Technology) that provides event organizers with solutions to manage every aspect of their ticketing operation—from ticket sales to box office management. ShowClix was the first to introduce mobile MMS ticketing in the United States, as well as leading-edge ticket scanners that run on Apple iOS or Google Android-powered mobile devices.• Helped build the marketing department from the ground up, establishing a strong foundation for future growth. Responsible for prospect and client email communications, outbound list generation, PPC/SEO, social media, content generation, and advanced analytics reporting. Worked with multiple software programs including Salesforce, Google AdWords, and Act-On email.• Helped plan and coordinate the first-ever “all-mobile” ticketed event for "Billboard Magazine" in NYC.• Working with the founder, developed an advanced marketing analytics dashboard to measure marketing and sales conversion metrics across multiple channels.

Direct Response Technologies, the architect of DirectTrack®, provides best-in-breed SaaS technology to the world’s most powerful performance marketing and affiliate programs. DirectTrack was sold to performance marketing company, CAKE.• Oversaw all facets of DRTs global marketing program. Chief liaison between the Pittsburgh office and corporate HQ (Digital River in Eden Prairie, MN).• Primary content author for all corporate marketing pieces, ranging from newsletters to print ads. Utilized in-house creative department for design execution, based on my direction. Conceptualized, authored and rebuilt multiple product websites.• Helped drive a major rebrand launch and new release of the company’s flagship product, DirectTrack. Integrated initiatives included a complete redesign of www.directtrack.com, a webinar series, revised literature, advertising, paid search/SEO and other targeted direct response tactics.• Oversaw the implementation of a marketing automation and lead management system (Pardot) that integrated with the company website and Salesforce.com to provide advanced analytics, sales lead tracking, and prospect insights.

Voyager Group is a venture capital & private equity company, operating within the technology, aviation, natural resource, and resort development sectors. • Oversaw all marketing initiatives for two private aviation companies (Voyager Jet Center and Yellowstone Jet Center) as well as a Montana-based Internet company (Montana Opticom). Additional marketing assistance and consultative services provided to the holding company.• Integrated marketing program resulted in a 600% increase in month-over-month transient jet fuel sales, and an increase in charter sales for Voyager Jet Center at Allegheny County Airport. Conducted a similar program for Yellowstone Jet Center in Bozeman, Montana. Initiatives ranged from trade shows and on-line banner advertising to high profile event sponsorship (U.S. Open at Oakmont, PA) and targeted direct mail based on aircraft tail-logging activity. • Conceptualized and built four new websites for Voyager Group. Worked in conjunction with a freelancer to minimize overall expense.

With over 5 million subscribers, Cricket Wireless is a prepaid wireless service provider of voice, text and data (subsidiary of AT&T). In late 2006, Pittsburgh corporate was closed and merged with the Buffalo, NY office.• Managed marketing channel for the tier-one Pittsburgh market, with a multimillion-dollar budget.• Helped create and launch the nation's first-ever wireless calling plan geared to senior citizens. Cricket Senior received considerable press in national media outlets such as: Pittsburgh Post-Gazette, Tribune-Review, Business Times, The AP, Yahoo News, and the Wall Street Journal. • Helped launch Jump Mobile, a pre-paid cellular product. Developed innovative media, street team and event-driven grassroots marketing initiatives geared to counter-culture youth and teenagers. Was instrumental in finding and securing distribution with large regional retailers such as CoGo's and Buy ‘N Fly.• Oversaw and helped promote the "Cell Phones for Soldiers" charity initiative, which was touted as one of the most successful company PR campaigns. Took the lead in securing participation from the Governor’s office. PR campaign was ultimately highlighted on five key-market radio stations, two TV stations and in two prominent newspapers. • Using Map Info Geocoding and benchmarking analytics (age, income and ethnicity sweet spots down to zip+4 census block level), developed a marketing intelligence program that overlaid media, community and benchmarking data on top of Cricket's calling area footprint/retail locations. Used this data to drive key marketing and media decisions. • Helped secure testimonial endorsement deals from local celebrities such as Jerome Bettis (Steelers) and Jenna Morasca from Survivor.

Webmedx (subsidiary of Nuance) is the #1 KLAS-ranked transcription services provider in the world, offering SaaS clinical documentation technology for hospitals and clinics. Webmedx HQ moved to Atlanta, GA.• Created a series of unique direct marketing campaigns and trade show promotions that significantly boosted market awareness and lead generation opportunities. The Webmedx Custom Radiology and Health Information Manager “Superhero Bobble Head Giveaway” was an overwhelming industry success and can still be found selling on eBay. • Was elected and served as Chairperson of the Exhibitor Advisory Council for the American Health Information Management Association, the largest healthcare tradeshow of its type in the world. Was also elected to serve on the American Association for Medical Transcription Exhibitor Advisory Council.• Transformed a disorganized and disconnected lead generation process into a streamlined “closed-loop” prospect database system using Salesforce.com. Leads and opportunities were tracked by lead source from initial contact to conversion, considerably impacting the company’s ability to evaluate marketing ROI.• Utilizing internal and freelance resources, envisioned and built a highly sophisticated and scalable multi-media sales presentation tool for Webmedx account executives. • Substantially improved company-wide communication, productivity and morale by developing and launching a comprehensive on-line community intranet and bulletin board geared to transcriptionists and internal staff. • Researched and “championed” company-wide use of Microsoft Live Meeting collaboration software, resulting in a shortened sales cycle, reduced travel costs and enhanced internal and external training opportunities.

Ranked at the time as one of the largest software companies in the world according to Software Magazine, Group 1 Software (a Pitney Bowes Company) was a leading SaaS provider of solutions for direct marketing, database administration, customer relationship management, data integrity, data warehousing, and electronic document composition.