Daniel Stoffel Email & Phone Number

On The Road

United States

• With over 30 years in the food service industry, as VP of Sales, I led the efforts that re-branded the existing Popkoff’s product, transforming it into an All-Natural, no-hormone, no-antibiotic, soy-free, farm-to-table.
• Leveraged the brand awareness of our partners’ stories to aid in telling ours; including Mary’s Chicken and King Arthur Flour, to name a few.
• Spearheaded R&D efforts that guided the product’s farm-to-table re-brand
• Established a relationship with the USDA, and worked directly with their Deputy Director Labeling and Program Delivery Staff to synchronize our positioning with industry expectations, and market needs.
• Successfully established a foreign product in the American market, reaching distribution through Sysco OPCO’s, Performance Food Group, Chef’s Warehouse & other smaller independents in the California market; within this.
• Helped create brand extensions of the Popkoff’s product, such as sweet and savory empanadas, and pot stickers, which have been well received in retail and food service, (called Pinched). About Popkoff’s:Popkoff’s is a.

Greater Los Angeles Area

• Trained and oversaw 50 sales representatives whose territories span from Long Beach, South Bay, West Side, Hollywood and Los Angeles.
• Planned and executed various educational product training events to instruct the sales force in the cutting edge development and knowledge of the product, providing tangible value to current and prospective clients.

Ventura

• Interacted with and represented the Sysco brand in a professional manner in Sysco Ventura’s key territories.
• Capitalized on the diversity of individuals in the food industry to build strong clientele with lasting relationships.

• Managed 12-14 Sales Representatives with annual sales of $52-$60M.
• Interviewed and hired new sales personnel while providing ongoing training for current sales force.
• Hosted district meetings.

• Worked in processing rooms, learning different cuts of protein directly with butchers.
• Worked in street sales and developed new sales territories where needed.
• Cultivated and nurtured management relationships with key clients.