Helping cannabis and other alternatives elevate their brands to all time highs!

As Brand Director, Media Director, and Social Media Manager for the Secret Dreams Music & Arts Festival, I was instrumental in establishing the festival's identity and marketing strategy. Secret Dreams Music & Arts Festival is a vibrant event that showcases a unique blend of music and arts, attracting diverse audiences. In this multifaceted role, I:Developed the brand, logo, voice, website, and launch campaigns successfully for 3yrs and running during a historically difficult period for events.Designed and developed a fully integrated website featuring ticketing, merchandise store, enhancing the user experience.Produced comprehensive marketing collateral, including schedules, maps, credentials, signage, and merchandise, to ensure a cohesive brand presence across all touchpoints.Delivered high-quality video editing and created custom artwork and animations to promote the event more effectively under budget restraints.Led and directed the on-site media team to capture photo and video content, establishing a library for future marketing initiatives.

As a Creative Manager at The Arcview Group, a leading organization in the cannabis investment and business space, I was responsible for refreshing the brand and enhancing user experience across multiple business units.Provided a comprehensive brand refresh/restructure that represented the new "ecosystem" of five distinct business units.Developed a user-friendly UX/UI for a crowdfunding investment platform tailored for cannabis enterprises.Created marketing materials and promotional content for initiatives linked to each business unit, ensuring consistent branding across all platforms.Implemented the new brand design into the updates of websites for each of the five entities, improving user engagement and aesthetics.Collaborated with the consulting division to deliver creative services, effectively bridging the gap between consulting and marketing efforts.

• Assist creative directors with marketing materials for many national brands• Helped to drive projects across the finish line with missing creative boost• Solved unique design problems like hand stitched vector icons for coffee bags

As a Lead Designer in the Marketing Department at Marijuana Business Daily, a leading source for news and analysis about the cannabis industry, I was charged with a diverse range of responsibilities aimed at enhancing the brand's visual identity and marketing efforts:• Developed comprehensive brand guidelines and created promotional booklets for five major conferences, complementing the company's editorial arm.• Established and elevated the identity system for various business units and events, ensuring a cohesive and professional visual presence.• Responsible for all marketing and promotional materials across all five events and editorial releases, driving engagement and brand awareness.• Successfully branded and launched two new international conferences in Bogota and Copenhagen, expanding the company's global footprint.• Contributed to significant website enhancements by assisting in the update of the user experience (UX) and user interface (UI), resulting in improved visitor engagement.

• Started as a part-time designer and worked up to Art Director/Creative Lead• Creative capabilities allowed owner to pivot to cannabis branding shop• Managed small team, overseeing clients & many projects from start to hand-off• Projects included: Branding, Packaging, Web Design, Marketing, Photography

Working within a small design and web development team to build high-end brands, identity systems, print collateral, and most importantly web presences. As a small organization my job varied drastically from one project to another, allowing for rapid growth and experience in many different fields.

Worked closely with artists such as Phish, Dave Matthews Band, Ben Harper, and many more to create usable merchandise, print collateral, and signage, as well as help develop and manage their web presence.