Global Sales & Marketing Director
Apa Publications (Uk) Limited
London, United Kingdom
I was a member of Senior Leadership Team responsible for global sales, marketing and business development. My role involves a high degree of trend analysis, market monitoring, and result tracking; I am number-oriented and well-developed business senses. Always being well informed about the UK, US and Southeast Asian book trade market as well as the global trends in the travel industry, and therefore able to accurately forecast sales predictions, shifts in the marketplace and plan POS marketing campaigns. Also responsible for finding and maintaining of corporate customers.Insight Guides has been inspiring travelers with travel and language content for over 50 years. We have over 700 publications and licensing agreements covering 20 territories. Our guide books are aimed at well-informed middle-to-high-budget individual travelers aged 35 plus, who seek cultural and historical background prior to departure, and are translated into seven languages with major co-publishers in Germany, France and the Netherlands. With offices in London, Singapore, Hong Kong and Warsaw, as well as our distribution network, we are present in major global markets.