• Implemented 3 comprehensive analysis reports using Google Analytics and Euromonitor, delivering weekly insights on competitors, digital fashion marketplaces, and media channels to the East Asia region (Singapore, Malaysia, Vietnam, Philippines, Korea, Japan). • Developed Loyalty Membership Data Reports (National-KR & Regional-NEA) using Microsoft Power BI, providing actionable insights to over 100+ store managers, sales managers, and CRM analysts.• Contributed to the successful execution of the H&M x rokH VIP Party Event, managing non-commercial goods logistics, communicating with external stakeholders and vendors, and providing English/Chinese/Korean translation support for an event attended by 30 celebrities and 700+ guests.

• Led the Store Opening Project for H&M Lotte Department Store Jungdong, overseeing all aspects from creating background presentations and pitching briefs to collaborating with agencies, executing communication plans, and managing on-site operations, which drew over 500+ attendees.• Presented a comprehensive business case study on H&M Korea's sustainability marketing, identifying key challenges and proposing effective solutions, including short-term strategies (In-Store & Media) and long-term initiatives (Pop-Up & VR).• Contributed to overseeing content approval for 300+ in-store materials and media assets in North East Asia, collaborating with our Regional Production Hub agency and cross-functional teams (Sales, Merchandising, Visual) to deliver customer-centric marketing strategies.